Tag: year

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Lessons Learned – #5

Each month I write an e-newsletter that focuses on observations in business and life that could be beneficial for readers. The December issue is always a reflection on the lessons I learned during the year. Here is the 5th most important insight I discovered in 2010:

Stand On It – One of my intentions this year was to confidently treach out to anyone who could possibly enhance our success – to play big. This focus attracted conversations with many executives… and each was gracious to provide guidance and referrals. On the personal side, I submitted an application to ‘Be the Boss’ on Sirius/XM’s E Street Radio. They said yes, and I had the opportunity to play my favorite Bruce Springsteen tracks and share stories on the air. Never be shy to raise your hand; it’s the best way to start working on a dream.

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Lessons Learned – #7

What’s the seventh most important lesson I learned during 2010?

Passages – This year I lost two uncles, an aunt and two cousins. As my friend said, “It’s the stage we are at in life.” I hadn’t spent much time with them in decades, so I decided the best way to pay tribute would be to compile our family tree on ancestry.com – a terrific free website where you can upload stories and pictures of relatives. While it took many hours to add 428 members dating to the 17th century, the historical record should help our next generation connect with their roots.

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Lessons Learned – #9

Continuing the countdown of the Top 10 things I learned during 2010. Here’s #9:

Big Oops – You’d think a former marketing guy like me would know better. You’d be wrong. Last year was the best ever for Success Handler, LLC, so I made the classic mistake of convincing myself we were too busy during 2009 to focus on attracting new clients. How’d that work out? Well, let’s just say I had plenty of time on my hands this summer. Note to self… it’s harder to gain momentum from a standing start.

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Lessons Learned – #10

You acquire wisdom one enlightened moment at a time. For me, 2011 marks 30 years since I began working. That’s a lot of opportunities for learning. Each December, our e-newsletter focuses on the Top 10 lessons I learned during the year. Here is #10 for 2010:

Innovative Idea – Patrick Lencioni, author of “The Five Dysfunctions of a Team,” coined a term this year: creatonomy. He defines it as leaders encouraging employees “to do their jobs and satisfy customers in the most effective and charismatic way possible.” Think: Southwest Airlines, Chick-fil-A, In-N-Out Burger. In Lencioni’s view, “Their employees are passionate and committed and take complete responsibility for their work, consistently turning customers into loyal fans.” How does the time you spend defining your products and services compare to the coaching you provide the people who deliver them?

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Unfulfilled Promises

The latest entry in ESPN’s terrific ’30 for 30′ film series is “The Best That Never Was” about former University of Oklahoma running back Marcus Dupree. It chronicles his meteoric rise to becoming the most highly recruited high school player ever, immediate success as an unstoppable freshman for the Sooners, fall from grace, career-ending injury in the defunct USFL, and resurrection five years later for one final moment in the NFL. Watching it, I didn’t feel the least bit sorry for his plight. Marcus Dupree seems at peace – some 28 seasons removed from when he dominated the sports headlines.

What you may not know is there was a player who preceded him at OU by two decades who also was a surefire-can’t-miss-future-Hall of Famer: Joe Don Looney. Coincidentally, The Sporting News featured an article 15 years ago titled “The Greatest Player Who Never Was.”

After graduating from Ft. Worth Paschal High School in 1960, Joe Don opted not to play college football. However, after flunking out of the University of Texas and getting kicked out of TCU, he enrolled to play at a junior college in Oklahoma, where he led the team to the Juco national championship. The following year, playing for the Sooners, Joe Don Looney was a first team All-American. Unable to control his attitude, temper and nighttime sojourns, he left the team – just like Dupree – in the middle of his second season.

He then played for five NFL teams in five seasons… interrupted by a year serving in Vietnam. After retirement, Joe Don Looney exhibited behavior fitting of his last name: experimenting with cocaine, LSD and heroin; living on a boat in Hong Kong; taking care of a guru’s elephant in India for seven years; building and living in a solar-powered dome house in the far-off mountains of West Texas, 70 miles from the Mexico border. In 1988, at age 45, Joe Don Looney died in a motorcycle accident when he failed to hit the brakes on a curve.

On one of the walls of his home was a quote from Agnes Repplier: “It is not easy to find happiness in ourselves, and it is not possible to find it elsewhere.” The magazine article noted he once said: “If the end zone is where happiness is, I’d be living there. It’s not, so I’m living here.”

There are lessons to be learned from Marcus Dupree and Joe Don Looney… not the least of which is potential only goes so far.

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NFL Careers:

Joe Don Looney – 724 yards rushing, 26 catches, 13 TDs

Marcus Dupree – 251 yards rushing, 6 catches, 1 TD

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