For the past eight years I’ve written a monthly e-newsletter about my business and life observations. The December issue is always a reflection on the things I learned. Here is a most delightful sixth lesson of 2011:
Gimme S’more – Pepperidge Farm knows what it’s doing when it comes to product extension – adding Pizza, Whole Grain, Pretzel and other flavors to its popular Cheddar Goldfish Crackers. Heck, those cute little guys even have their own website with fun and games for kids. Recently, Kathy brought home Goldfish S’mores Adventures. Delicious… and highly recommended.