Lessons Learned – #3

We’re to the top 3 most important lessons I learned this year:

Environmental Marketing – Some creative types are encouraging clients to start advertising at people’s feet – and not just the colorful printed ones you see in grocery stores. With ‘clean graffiti,’ power washing sidewalks around a stencil removes some dirt and leaves behind an ad. Still too early to know if this approach drives major sales; however, it definitely would freshen up the front of your building.


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