Lessons Learned – #7

Merry Christmas. Here is the seventh best thing I learned in 2012:

Writer’s Lock – Angel investor Scott Belsky wrote: “The project plateau is littered with the carcasses of dead ideas that never happened… and that is why there are more half-written novels in the world than there are novels.” Three bestsellers allowed Random House to spread holiday cheer this year by awarding $5,000 bonuses to all 5,343 employees. I didn’t read the books, but a lot of people did. The publisher made $163 million on the efforts of E.L. James, who has 59-million reasons to be glad she had the discipline to complete the “Fifty Shades” trilogy.

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Lessons Learned – #8

The 8th best thing I learned during the year:

Terrific Reaction – Go Daddy – which we utilize for Web hosting – suffered a service disruption in September ‘due to a series of internal network events that corrupted router data tables.’ Translation: someone hacked them and knocked out service for four hours. A day later an email arrived apologizing (‘We have let our customers down and we know it’) and gifting us with one free month. Four hours of disruption in exchange for a month of service. That’s a gesture of humility and loyalty that made a great impression.

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Lessons Learned – #9

Continuing to count down the top 10 things I learned in 2012:

Weak Response – This was the year newspapers began charging for online access. I subscribed to the electronic version of one and felt the $11 monthly price fair. Then one day a charge appeared on our credit card for $21. I called and discovered the trial period ended. I asked to speak with a manager, who said if we take the Sunday home edition, the cost for online access and delivery would be $18. Think about that: to read on my computer, it’s $21. If someone throws a paper on our doorstep, I could access the Internet edition for $3 less. So I cancelled. Two weeks later an offer arrived by mail: both for $16 per month. Arrgh!

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The Lincoln Letter

After reading The Lost Constitution in 2008, I reached out to William Martin. Having never ventured into historical fiction previously, I was amazed at how he made our nation’s past come alive on the pages of a novel and wanted to thank him for showing me a new way to learn.

Later that year Kathy and I decided to go to New Hampshire to stay at the Mount Washington Hotel. Why? It was a key plot location in The Lost Constitution, and I wanted to experience it in person. On our journey, Bill met us at a Boston restaurant and spent a few hours discussing writing, family and his beloved Red Sox. We became friends and keep in touch.

His newest novel out today – The Lincoln Letter – takes the reader on a suspenseful ride. It’s likely to be another bestseller. (Here is a short video about The Lincoln Letter.)

Coincidentally, my other favorite author – in the non-fiction arena – marketing guru Seth Godin wrote a blog last month, stating: “Forty years ago, it wasn’t unusual for a typical bestseller to stay on the bestseller list for months or even years. Now the typical book lasts for two weeks. More titles, more churn means less cultural achievement.” Since William Martin has had bestsellers in five decades, I asked him a few questions last week about the publishing industry and The Lincoln Letter:

You’ve written bestsellers in five decades. How has promoting your novels changed?
“There have been many changes in the business overall, but then and now, here is the rule for writers: you do whatever you can to sell your book… from bookstore signings where one person shows up to book-and-author luncheons with a thousand people to television network appearances if they ever come your way. You just spent a year and a half in a room writing something. So be prepared to go to war for it. I’ve always believed that.”

What is the storyline of your new novel?
“In the spring of 1862, Abraham Lincoln ruminates in his diary about the need for emancipating the slaves and about the problems emancipation will create. He loses the diary. Who gets it then? What do they do with it? And who has it now? Boston treasure hunter Peter Fallon tries to find out. The book is a modern suspense tale and a historical thriller, too, and a vivid picture of life in that Civil War sinkhole, Washington, DC. And along the way, you’ll look into the eyes of Lincoln, Stanton, the notorious Wood brothers, the even more notorious John Wilkes Booth, General McClellan, Alan Pinkerton, young Oliver Wendell Holmes, and Walt Whitman, too.”

If new readers pick up The Lincoln Letter, what should they know about recurring characters Peter Fallon and Evangeline Carrington?
“Peter and Evangeline are like the Nick and Nora Charles of the 21st century. They are a team. They lived together once when they were young. They were planning to get married at the end of the last book. That’s up in the air now.  And when someone tells them about some amazing treasure that’s lost out there, they can’t help themselves, no matter how dangerous the hunt may become. They crack wise with each other all the time; sometimes they argue, but they always look out for each other.”

How many hours of research did you put into completing this one?
“It’s hard to divide the time between the pre-writing research and the in-action research. Creativity is seldom that linear. The reading and site-visits are going on throughout the process. My wife kept saying to me, in the first summer I was writing The Lincoln Letter, ‘What battlefields do you want to visit?’ And I would say I didn’t know… because I didn’t know what battle would be in the book. So we visited Manassas, Ball’s Bluff, Antietam, and Gettysburg. All the while I was writing toward a battle, but I finally settled on Antietam.”

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Like a Rock

‘Giddyup giddyup 409’… ‘And good old boys were drinking whiskey and rye’… ‘I remember when rock was young’… ‘We’re going racing in the streets’… ‘Baby you’re much too fast.’ These lyrics are from songs – by The Beach Boys, Don McLean, Elton John, Bruce Springsteen and Prince – that pay tribute to a manufacturing icon: Chevrolet. From the BelAir, to the Corvette, to the Camaro, Chevy exemplifies the ‘heartbeat of America’ to multiple generations of car enthusiasts.

When Dinah Shore sang, “See the U.S.A in your Chevrolet” in the 1950’s, she popularized the brand with millions watching on the emerging technology of television. Sponsorships of Bonanza and Bewitched solidified the company in the minds of parents. Then the 1963 redesign of Corvette into the Stingray and the 1967 introduction of the Camaro made Chevy the envy of teenagers and sports car lovers. Things were good for decades in Detroit. As the famous commercial noted: “Baseball, hot dogs, apple pie and Chevrolet.”

Like all companies, Chevy has its share of legacy clunkers. In the ’60s, Ralph Nader took the company to task for the faulty rear suspension of Corvair. The Vega’s engine problems and overall poor quality in the ’70s signaled the beginning of the end of America’s reign as automobile manufacturing king. The SSR – released in 2004 – tried to capitalize on the ‘retro’ movement. Time magazine described it as a “putative performance machine, heavy, underpowered and unforgivably lazy.” Then there was that whole bailout and bankruptcy at GM three years ago. Don’t look for that episode to be featured in any Chevy historical film.

It’s been a long journey for the company French racecar driver Louis Chevrolet started a century ago today with ousted GM founder William C. Durant… and there is reason to be excited about the future. Silverado is the number two selling vehicle in the country. Equinox and Cruze rank among the top 15. The plug-in hybrid Volt, released last December at a manufacturer’s suggested price of $40,000, is the most fuel-efficient car on the road with an EPA rating of 93 mpg. Like any organization, Chevy proves innovation and stick-to-it-ness are essential for long-term success.

Happy 100th birthday, Chevrolet.

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