Category: Commentary

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Lessons Learned – #4

Here is the fourth most important lesson I learned during 2010:

Human Spirit – It’s set in my hometown. It’s about football. Its main characters are underdogs. That’s why my favorite book this year was “Twelve Mighty Orphans.” I remember my mother telling me that, when she was a little girl, Masonic Home – an orphanage on the south side of Fort Worth – was one of the dominant teams in Texas high school football. Before reading Jim Dent’s biography, I had no idea what the Mighty Mites accomplished during the Great Depression. Despite having only a dozen players each season, they established a dynasty, and a couple of players made it to the NFL. If you like stories that blend sports, history and overcoming great odds, give it a read.

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Lessons Learned – #8

Here’s the eighth most important lesson I learned during 2010:

Service Check – One of my clients received payment with an accompanying letter that expressed how upset the customer was about the unusually poor service on that order. My client immediately wrote back to apologize, included the check, and ended his note with, “Send us a new one for the amount you think we deserve.” The customer took him up on it and deducted 20 percent. Do you stand behind your offerings that strongly?

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Lessons Learned – #9

Continuing the countdown of the Top 10 things I learned during 2010. Here’s #9:

Big Oops – You’d think a former marketing guy like me would know better. You’d be wrong. Last year was the best ever for Success Handler, LLC, so I made the classic mistake of convincing myself we were too busy during 2009 to focus on attracting new clients. How’d that work out? Well, let’s just say I had plenty of time on my hands this summer. Note to self… it’s harder to gain momentum from a standing start.

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Lessons Learned – #10

You acquire wisdom one enlightened moment at a time. For me, 2011 marks 30 years since I began working. That’s a lot of opportunities for learning. Each December, our e-newsletter focuses on the Top 10 lessons I learned during the year. Here is #10 for 2010:

Innovative Idea – Patrick Lencioni, author of “The Five Dysfunctions of a Team,” coined a term this year: creatonomy. He defines it as leaders encouraging employees “to do their jobs and satisfy customers in the most effective and charismatic way possible.” Think: Southwest Airlines, Chick-fil-A, In-N-Out Burger. In Lencioni’s view, “Their employees are passionate and committed and take complete responsibility for their work, consistently turning customers into loyal fans.” How does the time you spend defining your products and services compare to the coaching you provide the people who deliver them?

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Wonderful Memories

Bob Jones. That’s an ordinary name. Google lists 10 million results.

When I was a kid growing up in what is now the heart of the DFW Metroplex – it was country back in the 60’s and 70’s – one Bob Jones lived around the corner from our property. His wife Chris and he raised three kids. Their youngest was six years older than me, so we didn’t do a lot together. The two girls had quarter horses, and mom drove them all over everywhere to show Skippa Streak, a Grand National Champion. Bob stayed home to run their family business… and often would bring us the best homemade potato soup you’ll ever taste.

My understanding is his bio went something like this: father died when he was three and his mother raised seven children alone; had a ninth grade education; joined the Navy at 17 and served on Guam at the end of WWII; earned his master’s electrician license on the GI Bill; started a lighting fixtures business; became an early distributor of Casablanca ceiling fans; invested their money well, especially in local real estate; and, accumulated a net worth in the millions. Pretty much a Horatio Alger story thanks to hard work, street smarts and the Midas touch. The greatest generation.

In the last few years, Bob had health issues. They moved 100 miles west of Ft. Worth to the ghost town where Chris grew up, named for her great grandfather… Farmer, Texas. Their home sat atop a hill and looked out on 700 acres they owned. My three siblings and I visited them two Decembers ago. Bob’s sight was just about gone, yet his memory was perfect. He shared quite a few stories about our youth.

Bob Jones died yesterday at the age of 82. I’ll be heading to Ft. Worth for his funeral on Friday. You see, Chris is my late mother’s youngest sister… and Bob Jones was my uncle. It will be an honor and joy to celebrate his extraordinary life.

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