Lessons Learned – #9

December 23rd, 2012

Continuing to count down the top 10 things I learned in 2012:

Weak Response – This was the year newspapers began charging for online access. I subscribed to the electronic version of one and felt the $11 monthly price fair. Then one day a charge appeared on our credit card for $21. I called and discovered the trial period ended. I asked to speak with a manager, who said if we take the Sunday home edition, the cost for online access and delivery would be $18. Think about that: to read on my computer, it’s $21. If someone throws a paper on our doorstep, I could access the Internet edition for $3 less. So I cancelled. Two weeks later an offer arrived by mail: both for $16 per month. Arrgh!

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