Twitter – Fast:Forward Farther

October 11, 2010October 29, 2010

Future Shock

My wife and I recently had a discussion about what the younger generation will do in, say 2030, when they look back and realize all the moments of their lives are forever captured by YouTube, Facebook, Twitter and whatever arises as the next can’t-keep-away-from-it-must-update technologies du jour. (We also spoke about their ultimate realization of ‘Why did I ever get these tattoos?’ – but that’s another story.)

I’ve decided, however, we’re being unfair to the youth of today – what with adults already setting such embarrassing examples. Take Rick Sanchez who was fired by CNN on October 1st for inappropriate comments about his bosses at CNN and Comedy Central’s Jon Stewart. Sanchez violated the first rule my mother taught me in high school: “In everything you do, act like there is a camera on your shoulder for all the world to see it.” (Keep in mind that was 35 years ago.) How a professional journalist could allow himself to speak such controversial things is mindboggling. Those few sentences Sanchez said on satellite radio will follow him forever.

An episode of ABC’s Modern Family addressed this topic just two weeks ago when Claire Dunphy confessed to her daughter that she wasn’t as pure and wholesome a teenager as she tried to make her children think. Regardless of whether you’re in high school, college or already in the working world, keep in mind what you say and do is subject to someone else discovering it. There are no secrets anymore. Think about that before you post something that might not reflect positively on you down the road.

May 15, 2010May 18, 2010

‘City of Dreams’

William Martin just released his latest novel – City of Dreams – featuring recurring characters Peter Fallon and Evangeline Carrington searching for a box of priceless Revolutionary War bonds. After reading the comments below about how he’s utilizing social media to promote the book, return to my e-newsletter and use “Send This To A Friend” to redirect Fast:Forward to someone who would enjoy reading it – or post a link on your Facebook, Twitter, LinkedIn or favorite social site.

Shoot me a quick e-mail with “Done” in the Subject line afterward. (Honor system in place!) I’ll randomly draw one name from all responses – and that person will receive an autographed copy of City of Dreams.

> View a short trailer on City of Dreams to experience just how much the publishing world is changing.

William Martin’s Comments:

“The traditional platforms are being dismantled. There may be half a dozen newspapers left in the country that continue to review books on a daily basis. And other platforms are being closed to writers. Just the other day I was supposed to be on a local televison show to talk about “City of Dreams.” The host was ready to do the the show. Then the higher-ups saw an interview with another writer and said, “No more writers.” So no more Martin on that TV station. The old ways of doing things are changing. Out in media land, they’re all worried. They’re all scared. They’re all cutting.

So what do you do? You can’t quit. You have to find new ways to market yourself. Instead of being swamped by the cyberwave that is sweeping everything before it, you should try to catch its crest and dive into it.

I haven’t mastered Twitter and don’t think I want to. Don’t understand all the “following” business. And I haven’t pushed too hard on Linked-In. I have friends who are urging me in that direction, but you can only do so much. I decided to use FaceBook. I’ve figured it out. It’s easy to post things there. I refuse to tell you what I had for breakfast or what kind of beer I like. But I’m able to tell readers about my characters when I’m writing and about my events when I’m promoting.

I don’t think FB will change my life. I only have about 500 friends and about 130 on my fan page but they say that you only need about a thousand real fans to help you get the ball rolling. I’ve sold a lot of books over the years, and I’ve counted on a lot more than a thousand fans. But FB reaches people who are genuinely interested, the kind of people who can help light the lttle brushfires of interest that can burst into a best selling conflagration. That’s how viral marketing – I’d call it brushfire marketing – works. At my book launch on May 11, we had an SRO crowd, in part thanks to FB. So friend me or join the fan page and see the pictures from that night. Help me toward the thousand fans who I hope will light matches in the brush around the country and help me onto the best seller list again.”

August 17, 2009September 10, 2009

Return to Yesteryear

A couple of Sundays ago we scheduled an ‘electronics free day’ at our house – which our kids met with a resounding “What! You’re kidding?” From the time we awakened until we went to bed, there was no television or radio… no e-mail or Twitter …no cell phones or iPods…no Xbox or Nintendo DS.

Instead, my wife, kids (ages 19, 15 and 11) and I did things like…oh…have focused conversations, read books and play board games. We also cleaned our house from top to bottom, discovering three overflowing bags of clothes and toys to donate to charity. From my viewpoint, it seemed all of us were more relaxed, smiled a lot and went to bed exhausted. The next morning, the kids even said, “You know, that wasn’t so bad.”

Obviously, it’s hard these days to disconnect for an extended period of time – and there were a couple of moments I admit to fighting the urge to peak at the Internet to see what was happening in the world. The bottom line is we enjoyed each others’ presence a lot, and the day turned out better than any of us expected. Then there’s the thought we used less energy, which is good for several reasons. It’s our intention to do this throwback day again in December when our daughter returns from college…and I, for one, can’t wait.