Unfulfilled Promises

The latest entry in ESPN’s terrific ’30 for 30′ film series is “The Best That Never Was” about former University of Oklahoma running back Marcus Dupree. It chronicles his meteoric rise to becoming the most highly recruited high school player ever, immediate success as an unstoppable freshman for the Sooners, fall from grace, career-ending injury in the defunct USFL, and resurrection five years later for one final moment in the NFL. Watching it, I didn’t feel the least bit sorry for his plight. Marcus Dupree seems at peace – some 28 seasons removed from when he dominated the sports headlines.

What you may not know is there was a player who preceded him at OU by two decades who also was a surefire-can’t-miss-future-Hall of Famer: Joe Don Looney. Coincidentally, The Sporting News featured an article 15 years ago titled “The Greatest Player Who Never Was.”

After graduating from Ft. Worth Paschal High School in 1960, Joe Don opted not to play college football. However, after flunking out of the University of Texas and getting kicked out of TCU, he enrolled to play at a junior college in Oklahoma, where he led the team to the Juco national championship. The following year, playing for the Sooners, Joe Don Looney was a first team All-American. Unable to control his attitude, temper and nighttime sojourns, he left the team – just like Dupree – in the middle of his second season.

He then played for five NFL teams in five seasons… interrupted by a year serving in Vietnam. After retirement, Joe Don Looney exhibited behavior fitting of his last name: experimenting with cocaine, LSD and heroin; living on a boat in Hong Kong; taking care of a guru’s elephant in India for seven years; building and living in a solar-powered dome house in the far-off mountains of West Texas, 70 miles from the Mexico border. In 1988, at age 45, Joe Don Looney died in a motorcycle accident when he failed to hit the brakes on a curve.

On one of the walls of his home was a quote from Agnes Repplier: “It is not easy to find happiness in ourselves, and it is not possible to find it elsewhere.” The magazine article noted he once said: “If the end zone is where happiness is, I’d be living there. It’s not, so I’m living here.”

There are lessons to be learned from Marcus Dupree and Joe Don Looney… not the least of which is potential only goes so far.

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NFL Careers:

Joe Don Looney – 724 yards rushing, 26 catches, 13 TDs

Marcus Dupree – 251 yards rushing, 6 catches, 1 TD

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Future Shock

My wife and I recently had a discussion about what the younger generation will do in, say 2030, when they look back and realize all the moments of their lives are forever captured by YouTube, Facebook, Twitter and whatever arises as the next can’t-keep-away-from-it-must-update technologies du jour. (We also spoke about their ultimate realization of ‘Why did I ever get these tattoos?’ – but that’s another story.)

I’ve decided, however, we’re being unfair to the youth of today – what with adults already setting such embarrassing examples. Take Rick Sanchez who was fired by CNN on October 1st for inappropriate comments about his bosses at CNN and Comedy Central’s Jon Stewart. Sanchez violated the first rule my mother taught me in high school: “In everything you do, act like there is a camera on your shoulder for all the world to see it.” (Keep in mind that was 35 years ago.) How a professional journalist could allow himself to speak such controversial things is mindboggling. Those few sentences Sanchez said on satellite radio will follow him forever.

An episode of ABC’s Modern Family addressed this topic just two weeks ago when Claire Dunphy confessed to her daughter that she wasn’t as pure and wholesome a teenager as she tried to make her children think. Regardless of whether you’re in high school, college or already in the working world, keep in mind what you say and do is subject to someone else discovering it. There are no secrets anymore. Think about that before you post something that might not reflect positively on you down the road.

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Who’s The Adult Here?

You may have seen the You Tube video – shot with a cell phone – of a charter school teacher here in Houston allegedly beating up a student last month. She’s 40. The boy is 13. The video appears to show her kicking his back, slapping his face and slamming his head against the wall. News stories suggest other teachers were watching the incident.

Perhaps you heard about the pole vaulter in California – a senior in high school – who was the last competitor in the championship meet. She cleared the height to give her school its first-ever league title. As the girls and their parents celebrated, the coach of the losing team walked over to an official and pointed to his wrist. Then he pointed to the girl, who was wearing a small string friendship bracelet. Seems there is a rule – Section 3, Article 3 of the National Federation of State High School Associations – that states: “Jewelry shall not be worn by contestants.” The penalty is “the competitor is disqualified from the event.”

Officials discussed the situation and decided to disqualify the girl, thus awarding the title to the second place team. Afterward, the coach who pointed out the infraction – he’s 54 – said: “It’s unfortunate for the young lady. But you’ve got to teach the kids the rules are rules… I feel bad for what happened, but I guarantee you she’ll never wear jewelry during a track meet again.”

With adults acting like this, is it surprising when executives from the three companies involved in the Gulf oil rig disaster appeared before Congress this week, each chose to raise questions about their partners’ liability? Senator Frank Lautenberg (D-NJ) summarized the day’s finger pointing: “The conclusion that I draw is that nobody assumes responsibility.”

Perhaps it’s time to start reiterating those lessons you learned in kindergarten and many appear to have forgotten: 1) Maintain composure no matter how stressful the situation – or take time out; 2) Winning isn’t everything – but sportsmanship is the measure of a person; and 3) Accept responsibility – regardless of the consequences you face.

Why do grown-ups make things so hard?

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Bigger Isn’t Always Better

Many smaller communities – even those in the suburbs of a big city like Houston – have weekly newspapers that cover the local scene…from new business openings, to city council updates, to high school sports. As major dailies across the country struggle for survival, local weeklies continue to arrive in mailboxes with pictures of the latest Rotary luncheon speakers or features on the latest resident to turn 100.

One reason the local angle resonates with readers is there’s something special about seeing a story on a restaurant you frequent or recognizing the photo of your fifth grader’s friend who finished as runner-up in the spelling bee. That’s much more personable than traveling on business and picking up the Omaha World-Herald or Memphis Commercial Appeal – or even reading about the politics of your nearest metropolitan area.

Residents of a community share a bond – a oneness – that’s somewhat like supporting a high school football team. All week long kids separate into smaller social groups and pursue individual interests, but starting with the Friday afternoon pep rally, they join together in a unified front aimed squarely at defeating their archrivals on the other side of the field.

There is an opportunity in your business to capitalize on that same camaraderie. Becoming the local expert positions you in a unique way to stand out from competitors. Identifying the bullet points of your unique knowledge base and communicating it in written pieces and speaking platforms positions you for success. When people think, “Wow, she really knows her stuff,” you’re building a relationship of trust that exceeds even a glowing front page article. (If your company is global, you would do well to think of situations where you can act local!)

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