Rotary – Fast:Forward Farther

I’m speaking today to a local Rotary group. They invited me back three-and-a-half years after my first presentation. Came up with new jokes, new stories and a new ‘takeaway’ angle for them – especially after the person who invited me said, “I really don’t care what you talk about just as long as you’re funny again.”

Seems I heard the same thing about this time of year in 1978. It was my senior year in high school and the graduation committee – made up of my soon-to-be fellow alumni – asked me to deliver the speech at our baccalaureate. I remember saying, “Wow, I’m honored. Can’t wait to share my views on life, education and making a difference in the world.” The head of the committee said, “I don’t think you understand. We just want you to tell jokes and make everyone laugh.”

I guess it’s not only actors who get typecast (see: Culkin, Macaulay).

So my message today will be about two recurring themes I’m seeing in my recent coaching work with clients. With the challenges of the past few years, leaders are struggling to: remain positive you’re making the right decisions (confidence); and, present your solutions in a way that leaves no doubt in your audience’s mind of the position you’re taking (conviction). The first is an internal emotion, the latter external.

There’s no magic bullet or secret formula for overcoming these. You just have to look in the mirror each morning and think, “I’ve got this one.” As things occur in your business, remain steadfast in your belief everything is going to work out fine. You’ll do the right things.

As the saying goes, “Never ever let ‘em see you sweat.” And when you’re having ‘one of those days,’ take a deep breath and share a funny story. Laughter heals.

Many smaller communities – even those in the suburbs of a big city like Houston – have weekly newspapers that cover the local scene…from new business openings, to city council updates, to high school sports. As major dailies across the country struggle for survival, local weeklies continue to arrive in mailboxes with pictures of the latest Rotary luncheon speakers or features on the latest resident to turn 100.

One reason the local angle resonates with readers is there’s something special about seeing a story on a restaurant you frequent or recognizing the photo of your fifth grader’s friend who finished as runner-up in the spelling bee. That’s much more personable than traveling on business and picking up the Omaha World-Herald or Memphis Commercial Appeal – or even reading about the politics of your nearest metropolitan area.

Residents of a community share a bond – a oneness – that’s somewhat like supporting a high school football team. All week long kids separate into smaller social groups and pursue individual interests, but starting with the Friday afternoon pep rally, they join together in a unified front aimed squarely at defeating their archrivals on the other side of the field.

There is an opportunity in your business to capitalize on that same camaraderie. Becoming the local expert positions you in a unique way to stand out from competitors. Identifying the bullet points of your unique knowledge base and communicating it in written pieces and speaking platforms positions you for success. When people think, “Wow, she really knows her stuff,” you’re building a relationship of trust that exceeds even a glowing front page article. (If your company is global, you would do well to think of situations where you can act local!)

Tag: Rotary

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