Like a Rock

‘Giddyup giddyup 409’… ‘And good old boys were drinking whiskey and rye’… ‘I remember when rock was young’… ‘We’re going racing in the streets’… ‘Baby you’re much too fast.’ These lyrics are from songs – by The Beach Boys, Don McLean, Elton John, Bruce Springsteen and Prince – that pay tribute to a manufacturing icon: Chevrolet. From the BelAir, to the Corvette, to the Camaro, Chevy exemplifies the ‘heartbeat of America’ to multiple generations of car enthusiasts.

When Dinah Shore sang, “See the U.S.A in your Chevrolet” in the 1950’s, she popularized the brand with millions watching on the emerging technology of television. Sponsorships of Bonanza and Bewitched solidified the company in the minds of parents. Then the 1963 redesign of Corvette into the Stingray and the 1967 introduction of the Camaro made Chevy the envy of teenagers and sports car lovers. Things were good for decades in Detroit. As the famous commercial noted: “Baseball, hot dogs, apple pie and Chevrolet.”

Like all companies, Chevy has its share of legacy clunkers. In the ’60s, Ralph Nader took the company to task for the faulty rear suspension of Corvair. The Vega’s engine problems and overall poor quality in the ’70s signaled the beginning of the end of America’s reign as automobile manufacturing king. The SSR – released in 2004 – tried to capitalize on the ‘retro’ movement. Time magazine described it as a “putative performance machine, heavy, underpowered and unforgivably lazy.” Then there was that whole bailout and bankruptcy at GM three years ago. Don’t look for that episode to be featured in any Chevy historical film.

It’s been a long journey for the company French racecar driver Louis Chevrolet started a century ago today with ousted GM founder William C. Durant… and there is reason to be excited about the future. Silverado is the number two selling vehicle in the country. Equinox and Cruze rank among the top 15. The plug-in hybrid Volt, released last December at a manufacturer’s suggested price of $40,000, is the most fuel-efficient car on the road with an EPA rating of 93 mpg. Like any organization, Chevy proves innovation and stick-to-it-ness are essential for long-term success.

Happy 100th birthday, Chevrolet.

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Cowboy Up

Today marks the end of the annual three-week Houston Livestock Show and Rodeo. Anyone living outside of the Bayou City might think that’s just a small gathering of rowdy Texans whoopin’ and hollerin’ about steer wrestling and saddle bronc riding.

While there is that, this year more than two million people visited the exhibits and midway, and up to 74,000 fans piled into Reliant Stadium each day to see performances by entertainers like Sugarland, Janet Jackson, Tim McGraw, Keith Urban, Martina McBride, Lady Antebellum, Kid Rock, KISS and Brad Paisley.

Since 1932, the organization with 24,000 volunteers has contributed more than $235 million to area youth. It’s the heart of the city’s charitable efforts and an important ‘gotta be there’ social scene.

My 13-year-old daughter and I took advantage of a beautiful Spring Break day last week to pay $12 to park, drop $20 on games of chance, fork over $30 on food and – the best deal of all – spend just $20 to see CMA Female Vocalist of the Year Miranda Lambert.

Shortly after making our way through the entrance gate, I asked Kirsten to stop and turn around. I wanted to look over her shoulder to see if I recognized someone I knew in college. Although somewhat uncertain, I approached the man, said my name, and heard in reply, “David Handler, I know you.”

He immediately introduced me to his wife and two teenagers, and we spent a too quick 10 minutes reminiscing. I told Kirsten how we lived on the same floor in the huge Jester Center dormitory. I also reminded her that I’ve spoken to my kids about ‘the great amateur wrestler who never lost a match’ on many occasions.

My friend said he is an attorney in Houston, having graduated from UT Law School. His daughter smiled, embarrassed yet proud, when I told her what a great man she has for a father. It was a wonderful chance meeting after three decades, and we followed up by exchanging emails. Chances are 30 more years will pass without our crossing paths.

The next time you’re having a down day, think about my long lost friend who is achieving so much in life, and you’re sure to find inspiration. Stephon Breedlove – wrestling champion, attorney at law, family man – is blind. So is his wife.

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Organizing Results

While facilitating a client’s recent executive leadership retreat, one of the attendees asked me: “So how do you stay on top of your priorities and get things done?” Many in the room expressed a similar interest in this topic, and they agreed to start 30 minutes early the next morning to create some extra time for me to share these techniques:

Make a list and check it often – Each Sunday night or first thing Monday morning I rewrite a one-page tracking sheet of everything that’s a major ‘Rock’ priority. This paper sits on the left-hand corner of my desk for the rest of the week, and it’s my way to keep focused on the big picture items that otherwise might be forgotten during the hours of a crowded day. This means the ‘not urgent and important’ quadrant that Covey identified never strays too far out of my mind.

Don’t let e-mail control your life – Once you open your In Box in the morning, you’re no longer in control of your day. So, I spend an hour working on other things before checking e-mail and diving into the fires that come with being a leader. (Note: read my post titled “Setting Priorities” on July 15th for more on this including my “Dr Pepper Approach.”)

Prioritize your piles – My goal is to start and end each day with a clean desk, and I’m probably successful 75 percent of the time. This means staying organized and being efficient. I have two types of current files: ‘clients’ that exist in the desk drawer to my right and ‘events’ that rest on the credenza to my left. I pull out client files the morning of their coaching sessions and place them in order by appointment time. The event files are clear project folders that I implement for all the other things we’re working on in our business. Each day I prioritize these from top to bottom, so I’m always focusing on the most important project first.

In addition to these, I utilize my calendar to block Genius Time for such things as writing this blog or reaching out to prospects. I also prioritize my workday by sequencing ‘these are the things I absolutely have to get done before I go home.’ One mental approach that works for me is to treat every day like it’s the day before I leave on vacation. I find it’s much easier to complete tasks and hit deadlines that way.

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In Search of the Guru

Continuing the countdown of the Top 10 things I learned this year:

#7

Go For It – A few months ago I read where Seth Godin wanted to invite a select group of 10 small business owners to spend a day brainstorming. The cost would be travel to and lodging in New York City and a $3,500 charitable donation. I decided to apply and wrote a compelling business case about why the marketing guru should pick Success Handler. He replied immediately with a personal e-mail. A week later, he sent another… notifying us we weren’t among the chosen few. While that was disappointing, it convinced me that I’m one click away from anyone on the planet. In 2010, my biggest Rock is to reach out to a lot more smart people and see what happens.

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