Tag: minute

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Hunkered Down

With the east coast recovering from the overnight devastation of Hurricane Sandy, I have much compassion for residents’ plight. Prior to moving to Houston in 1998, I seldom thought about hurricanes. Since then we’ve dealt with three massive storms.

In June 2000, Tropical Storm Allison stalled and dumped 35 inches of rain – flooding downtown and a major highway. The only non-hurricane to have its name retired did an estimated $5.5 billion in damage.

In September 2005, just four weeks after Katrina devastated Louisiana, Cat 3 Rita took dead aim at Houston, then veered off to the east at the last minute. Two days prior, we were part of the largest evacuation in US history – three million people. Our normal four-hour journey to Dallas took 12. Friends left an hour after us and were in their car for 20 hours. We came home when the power returned five days later… and everything looked the same.

From 2-8 a.m. on the early morning of September 13, 2008, our family and dog gathered in a small interior bathroom to ride out Hurricane Ike. When it passed, I walked into the cul de sac to speak with neighbors, happy all seemed well. They pointed behind me to the home next to ours. It was split in half by a fallen tree. Rain returned a few hours later and ruined the house. The residents didn’t return for 14 months. In all, Ike left 2.3 million people without power… for up to three weeks. It caused $19.3 billion in destruction.

Hurricanes are one of nature’s most brutal forces. Without experiencing the fear, flooding and feelings of those involved, it’s hard to have sympathy – despite seeing the sad pictures on the news today. Thousands of your fellow citizens are dealing with a tremendous burden. Spare a moment to think of them. If you’re a believer, say a prayer. If you have spare dollars, send a few their way via Red Cross. Someday, you may be in need of a similar act of kindness. When you are, someone will be there. This is a great opportunity to pay it forward.

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Lessons Learned – #9

Continuing to count down the Top 10 things I learned during 2011:

Slow Improvement – In the spring I participated as a mystery shopper by reviewing a car wash. After a 30-minute undercover investigation, I spent an hour-and-a-half completing the online report about quality, appearance and customer interaction. Compensation? Reimbursement for the $12 wash. Interestingly, my biggest recommendation – ‘Fix the fence in the back that’s a falling-down eyesore’ – remains ignored. Feedback is a missed opportunity unless you’re willing to change.

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Center Point

Four of my friends from church and I have lunch together once a month, rotating who picks the restaurant. These 90-minute gatherings are simply the ‘in person’ part of what plays out in email between gatherings. During those written discussions we share editorials from various online newspapers, comment on the happenings in the world and trade a lot of friendly barbs – always in good humor and with the purpose of getting each other to think. Sometimes these dialogues may happen frequently on a good news day.

While all of us fall to the right on the political pendulum, I am the one who sits closest to the middle. In fact, I jokingly refer to myself as, “The liberal Catholic among us.” One of our recent exchanges was about the budget deficit standoff and who was at fault. The member who leans waaaay toward conservative blamed the president and Democrats for their insistence that a tax hike be included in any new legislation. I assumed my typical role – playing devil’s advocate: “What about those Tea Party members who refuse to budge on any of their tenets, even if it leads to an agreement?” His response: “They’re doing the right things. The other side is wrong.”

To me this is a microcosm of the biggest challenge impacting leadership. Whenever someone takes the position of ‘I think it, so it must be correct,” there is the danger of missing the opportunity to create a better result. It’s only through a willingness to hear other ideas and consider different approaches that true growth occurs. Lines in the sand and one-sided viewpoints don’t lead to change. They simply keep things heading down the same path.

This month it’s my turn to choose where to eat. When I gave two options and said we could decide the morning of lunch, one of my group wrote, “Sounds like you’re kicking the can down the road, just like Congress.” I wrote back: “Actually, I’m trying to model that the art of compromise happens every day in the real world… and usually makes for a more enjoyable meal.”

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Ho Hum

You would think a Super Bowl that came down to the final minute before the Packers were assured of victory over the Steelers would be memorable; however, last night’s game didn’t seem as suspense-filled as the past three close contests.

The halftime show with the Black Eyed Peas disappointed, thanks to poor audio and over-production. Going forward, maybe it would be better to stick to the normal 12 minutes and skip the entertainment.

As for the commercials… well, it’s clear the golden age of ‘Did you see that one?’ spots is past. Most these days are average, a few are entertaining and some are obvious examples of ad agencies wasting clients’ money. Note to E-Trade: Time to retire the talking baby.

The best ad of Super Bowl XLV was a freebie: the NFL spot in which all the sit com stars of old were outfitted in team gear. (No, they didn’t really wear those back in the day. It was, as my father used to say, ‘trick photography’ thanks to computer animation.)

Here is my analysis, based on the reactions of those around me:

Best

“Hack Job” – The game’s first spot about a kitchen remodeling that consists solely of placing a six-pack of Bud Light on the counter tops the list. Simplicity at its finest.

“Young Darth Vader” – Everyone loved the little kid trying to find his ‘force.’ The shock on his face when dad remotely starts the VW was a terrific finish.

“Detroit” – The teenagers at our party unanimously felt Eminem’s third quarter Chrysler spot was the highlight of the game.

“You Gonna Finish Those?” – There was great laughter when the Doritos lover licks the fingers of his co-worker. Pulling off another’s pants and smelling them… not so much.

“Dog Party” – There weren’t a lot of animal spots, so this Bud Light commercial where canines put on a blowout while master is out of town stood out.

Worst

“Godzilla” – Outstanding animation in this Coke spot but it left our room saying, “What was the point of that exactly?”

“Compact” – After much build-up in the playoff teaser commercials, the multiple Hyundai spots were big letdowns.

“Cram It in the Boot” – I have no idea what Mini was trying to accomplish with this ad.

“Shape Up” – The night’s last spot in which a beautiful woman tantalizes her hunky trainer missed the mark. Oh, that’s Kim Kardashian?

“Tibet” – Something tells me a few folks are getting fired this morning at Groupon for making light of a serious situation. Timothy Hutton should look for a new agent.

Noteworthy

“1984 Redux” – Thought Apple had hit a home run with this sequel to their legendary Super Bowl XVIII ad. Then it turned out to be Motorola Zoom. Talk about stealing your competitor’s thunder. Nice surprise.

“Product Placement” – This Bud Light spot spoofing how filmmakers allow advertisers to impact storylines was a hit. Everyone should take a lesson from Bud Light: terrific ads throughout the game.

“Just Send” – Faith Hill is always worth watching, although a few executives at TeleFlora are asking right now, “Who approved that?”

“Reply All” – Good comment by Bridgestone on the perils of e-mail. I also liked their commercial where the beaver pays back a driver six months later.

“Joan Rivers” – I thought it was hilarious when the new Go Daddy celebrity turns out to be the face-lift queen. Then one of the teenage boys near me said, “We were getting all excited until she showed up. Then we were just grossed out.”

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‘City of Dreams’

William Martin just released his latest novel – City of Dreams – featuring recurring characters Peter Fallon and Evangeline Carrington searching for a box of priceless Revolutionary War bonds. After reading the comments below about how he’s utilizing social media to promote the book, return to my e-newsletter and use “Send This To A Friend” to redirect Fast:Forward to someone who would enjoy reading it – or post a link on your Facebook, Twitter, LinkedIn or favorite social site.

Shoot me a quick e-mail with “Done” in the Subject line afterward. (Honor system in place!) I’ll randomly draw one name from all responses – and that person will receive an autographed copy of City of Dreams.

> View a short trailer on City of Dreams to experience just how much the publishing world is changing.

William Martin’s Comments:

“The traditional platforms are being dismantled. There may be half a dozen newspapers left in the country that continue to review books on a daily basis. And other platforms are being closed to writers. Just the other day I was supposed to be on a local televison show to talk about “City of Dreams.” The host was ready to do the the show. Then the higher-ups saw an interview with another writer and said, “No more writers.” So no more Martin on that TV station. The old ways of doing things are changing. Out in media land, they’re all worried. They’re all scared. They’re all cutting.

So what do you do? You can’t quit. You have to find new ways to market yourself. Instead of being swamped by the cyberwave that is sweeping everything before it, you should try to catch its crest and dive into it.

I haven’t mastered Twitter and don’t think I want to. Don’t understand all the “following” business. And I haven’t pushed too hard on  Linked-In. I have friends who are urging me in that direction, but you can only do so much. I decided to use FaceBook. I’ve figured it out. It’s easy to post things there. I refuse to tell you what I had for breakfast or what kind of beer I like. But I’m able to tell readers about my characters when I’m writing and about my events when I’m promoting.

I don’t think FB will change my life. I only have about 500 friends and about 130 on my fan page but they say that you only need about a thousand real fans to help you get the ball rolling. I’ve sold a lot of books over the years, and I’ve counted on a lot more than a thousand fans. But FB reaches people who are genuinely interested, the kind of people who can help light the lttle brushfires of interest that can burst into a best selling conflagration. That’s how viral marketing –  I’d call it brushfire marketing – works. At my book launch on May 11, we had an SRO crowd, in part thanks to FB. So friend me or join the fan page and see the pictures from that night. Help me toward the thousand fans who I hope will light matches in the brush around the country and help me onto the best seller list again.”

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