Tag: lot

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This Will Only Hurt For A Minute

I spent a lot of hours in doctor’s offices the past few weeks – and not once did it have to do with being sick. First, there was the annual physical. Then it was off to the ‘now that you’re 50 let’s get a baseline since your father died of a heart attack’ CT scan. Next was the ‘it’s been awhile, so you need to have another colonoscopy’ consultation – to be followed soon by the actual procedure. In between was my yearly eye exam.

Results? My body is fine, my heart even better and my left eye actually improved. I’m confident the colonoscopy will show all’s clear on the southern front.

Of course, while visiting multiple medical facilities, I paid close attention to just how efficiently (or not) they operate.

My longest wait was one hour at my primary physician. I’m use to that having gone to him for the past 12 years: he has multiple offices and is only in our neighborhood one day a week, so it’s always crowded. He did spend more than an hour with me, which made the initial delay worthwhile. (The shortest wait was three minutes at the CT scanning location. Their systems are as efficient as In-N-Out Burger.)

Nurses have really difficult jobs, so I typically give them a break. There’s a lot of stress and people aren’t always polite. That said, three of them provided less-than-stellar follow-up service. I had to call my doctor’s nurse a couple of times to get test results. The eye doctor’s nurse ordered the wrong contacts, so I had to go back and exchange them. Twice I contacted the gastroenterologist and left messages, and despite the ‘she’ll call you back this afternoon’ promise… I’m still waiting.

My guess is doctors have no idea how their employees (read: health care providers) treat patients (read: customers). It’s in one waiting room and out the other for the highest educated and highest compensated person in those organizations. However, from an image standpoint, doctors would be wise to occasionally ask patients what they think of the service. Of course, it’s the same thing in your business, isn’t it? Have you done that lately?

BTW… I also went to the dentist last month. All is good – although don’t get me started on the sound of that electric cleaning utensil hygienists are using these days. Rrrrrrrrrrr

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Setting Priorities

The legendary French skier Jean Claude Killy once said he starts every morning with a cold shower; that way whatever happens the rest of the day can’t be all that bad. My approach to the day’s first activity is the same philosophy, so I begin weekdays with 15 minutes of stretching and 15 minutes of sit-ups and push-ups. Most of the time this requires a mental struggle to finish – as I continually remind myself, “Everything is going to be a lot better in just a few minutes.”

Whenever clients ask how to better organize their workday I recommend a similar strategy: “Focus on your most challenging project for at least 30 minutes when you first sit down at your desk; then whatever fires come up later seem a lot less daunting.” After a few weeks of adjusting your mindset, of course, this becomes habit and your productivity soars.

One of the key adjustments of this technique is to avoid checking e-mail. While this high-tech world is great, a major drawback is iPhones, Blackberrys and desktops can take over you life. So it’s important to take back some control. My recommendation is to utilize the “Dr Pepper Approach” and check e-mail three times a day. (That’s a reference to their commercials when I was a kid that suggested drinking Dr Pepper at 10, 2 and 4 provided a pick-me-up.)

Simple changes can lead you to big results. Getting more organized and putting first things first doesn’t take a complete overall… just a little tweaking. It’s a lot easier than taking cold showers. Trust me, I’m a doctor.

(Disclaimer: I’m not really a doctor, but that last line – taken from Dr Pepper’s current commercials – was too good to pass up.)

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Master Stroke

Since age 24, I have always maintained an exercise program. For several years I lifted weights, before deciding push-ups and sit-ups get the job done in a lot less time. I jogged until I was 30, then put 10,000 miles on a Schwinn AirDyne bike. In 2001, I went back to running. As age 50 crept ever closer the past few months, my body complained often about recurring aches and pains. I sensed Father Time was telling me to find another way to stay in shape.

So I decided to take up swimming and, given my desire to do it right, enrolled in a 10-week training class at the YMCA. Upon arriving at the first session five days before my birthday, I discovered the other 12 participants all have been participating in this program for at least a year; several are former competitive swimmers. I also learned the sport of swimming is a lot harder than Michael Phelps makes it look. After 20 minutes – having ingested, I’m certain, more than a safe amount of chlorine and feeling I was close to hyperventilating – I told the instructor, “I don’t think I can do this. Running is so much easier.” She politely said: “Yes, you can. Give me three weeks and you’ll be swimming laps with everyone.”

Tomorrow is that three-week mark, and while I’m still not good – that’s me bringing up the rear in the beginner’s lane, struggling to figure out how to take a breath during freestyle and sitting out about every third rotation – I’m starting to get the rhythm of swimming. Looking down the road to August 18th when this session ends, I have a clear vision of signing up for the next one and spending many more days in the pool.

The lesson here is this: Implementing something new and important – whether it’s business strategy or personal development – doesn’t come without a large dose of learning, a big serving of frustration and a giant piece of humble pie. The key is to put one arm in front of the other, keep kicking and breathe calmly. Looking in the mirror each morning and channeling your inner Stuart Smalley helps too: “I’m good enough, I’m smart enough, and doggone it, people like me!”

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‘City of Dreams’

William Martin just released his latest novel – City of Dreams – featuring recurring characters Peter Fallon and Evangeline Carrington searching for a box of priceless Revolutionary War bonds. After reading the comments below about how he’s utilizing social media to promote the book, return to my e-newsletter and use “Send This To A Friend” to redirect Fast:Forward to someone who would enjoy reading it – or post a link on your Facebook, Twitter, LinkedIn or favorite social site.

Shoot me a quick e-mail with “Done” in the Subject line afterward. (Honor system in place!) I’ll randomly draw one name from all responses – and that person will receive an autographed copy of City of Dreams.

> View a short trailer on City of Dreams to experience just how much the publishing world is changing.

William Martin’s Comments:

“The traditional platforms are being dismantled. There may be half a dozen newspapers left in the country that continue to review books on a daily basis. And other platforms are being closed to writers. Just the other day I was supposed to be on a local televison show to talk about “City of Dreams.” The host was ready to do the the show. Then the higher-ups saw an interview with another writer and said, “No more writers.” So no more Martin on that TV station. The old ways of doing things are changing. Out in media land, they’re all worried. They’re all scared. They’re all cutting.

So what do you do? You can’t quit. You have to find new ways to market yourself. Instead of being swamped by the cyberwave that is sweeping everything before it, you should try to catch its crest and dive into it.

I haven’t mastered Twitter and don’t think I want to. Don’t understand all the “following” business. And I haven’t pushed too hard on  Linked-In. I have friends who are urging me in that direction, but you can only do so much. I decided to use FaceBook. I’ve figured it out. It’s easy to post things there. I refuse to tell you what I had for breakfast or what kind of beer I like. But I’m able to tell readers about my characters when I’m writing and about my events when I’m promoting.

I don’t think FB will change my life. I only have about 500 friends and about 130 on my fan page but they say that you only need about a thousand real fans to help you get the ball rolling. I’ve sold a lot of books over the years, and I’ve counted on a lot more than a thousand fans. But FB reaches people who are genuinely interested, the kind of people who can help light the lttle brushfires of interest that can burst into a best selling conflagration. That’s how viral marketing –  I’d call it brushfire marketing – works. At my book launch on May 11, we had an SRO crowd, in part thanks to FB. So friend me or join the fan page and see the pictures from that night. Help me toward the thousand fans who I hope will light matches in the brush around the country and help me onto the best seller list again.”

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Return to Yesteryear

A couple of Sundays ago we scheduled an ‘electronics free day’ at our house – which our kids met with a resounding “What! You’re kidding?” From the time we awakened until we went to bed, there was no television or radio… no e-mail or Twitter …no cell phones or iPods…no Xbox or Nintendo DS.

Instead, my wife, kids (ages 19, 15 and 11) and I did things like…oh…have focused conversations, read books and play board games. We also cleaned our house from top to bottom, discovering three overflowing bags of clothes and toys to donate to charity. From my viewpoint, it seemed all of us were more relaxed, smiled a lot and went to bed exhausted. The next morning, the kids even said, “You know, that wasn’t so bad.”

Obviously, it’s hard these days to disconnect for an extended period of time – and there were a couple of moments I admit to fighting the urge to peak at the Internet to see what was happening in the world. The bottom line is we enjoyed each others’ presence a lot, and the day turned out better than any of us expected. Then there’s the thought we used less energy, which is good for several reasons. It’s our intention to do this throwback day again in December when our daughter returns from college…and I, for one, can’t wait.

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