Tag: game

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Lifetime Decisions

The last time I turned on an NBA game on TV, I’m pretty sure Hakeem Olajuwon or Michael Jordan played in it. I watch the NCAA Tournament every year; however, the pros hold no interest for me. Except for the slam dunk competition at the All-Star game… now that’s exciting. Last night’s 28th edition will be remembered for Blake Griffin leaping over a car for the winning jam. I’ll remember it for another reason.

At the end of the broadcast, when you had changed channels or gone to bed, Ernie Johnson read the credits for the production crew. Half listening, I heard the name of a talented gentleman who directed many of the telecasts I worked on as a rising producer. He’s been part of the TNT team since the network launched. Then Johnson mentioned the executive VP… and my mind immediately jumped back to 1988.

You see, in March of that year, my former mentor – who had gone on to become the executive producer of Turner Sports – offered me a job as coordinating producer of the NBA. After much deliberation, including spending two hours in an empty church listening for the right answer, I turned him down. There were many reasons: I liked my job and was starting to work bigger events; I loved living in Fort Worth; I wasn’t open to relocating. The biggest one, though, was the night before flying to the interview in Atlanta, I went on a first date and something deep inside told me that I was supposed to stay near her.

As you might have guessed, that young lady became my wife 15 months later. We have three children. I’ve changed careers a few times during our marriage. She’s supported every one of them. We moved to Houston in 1998… met new friends, discovered new things, found ourselves called to serve new causes. Like any marriage, we share wonderful joy and tragic heartache together.

When I didn’t take the job, Turner hired someone younger than me. He’s apparently done great things the past 23 years: it’s his name I heard announced last night as their executive VP. That moment reminded me that each major decision you make truly does impact many people. Things would have been quite different had I said ‘Yes’ to Don McGuire instead of ‘I do’ to Kathy Lott. I’ve always known my prayers were answered that day. It’s a wonderful life.

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Ho Hum

You would think a Super Bowl that came down to the final minute before the Packers were assured of victory over the Steelers would be memorable; however, last night’s game didn’t seem as suspense-filled as the past three close contests.

The halftime show with the Black Eyed Peas disappointed, thanks to poor audio and over-production. Going forward, maybe it would be better to stick to the normal 12 minutes and skip the entertainment.

As for the commercials… well, it’s clear the golden age of ‘Did you see that one?’ spots is past. Most these days are average, a few are entertaining and some are obvious examples of ad agencies wasting clients’ money. Note to E-Trade: Time to retire the talking baby.

The best ad of Super Bowl XLV was a freebie: the NFL spot in which all the sit com stars of old were outfitted in team gear. (No, they didn’t really wear those back in the day. It was, as my father used to say, ‘trick photography’ thanks to computer animation.)

Here is my analysis, based on the reactions of those around me:

Best

“Hack Job” – The game’s first spot about a kitchen remodeling that consists solely of placing a six-pack of Bud Light on the counter tops the list. Simplicity at its finest.

“Young Darth Vader” – Everyone loved the little kid trying to find his ‘force.’ The shock on his face when dad remotely starts the VW was a terrific finish.

“Detroit” – The teenagers at our party unanimously felt Eminem’s third quarter Chrysler spot was the highlight of the game.

“You Gonna Finish Those?” – There was great laughter when the Doritos lover licks the fingers of his co-worker. Pulling off another’s pants and smelling them… not so much.

“Dog Party” – There weren’t a lot of animal spots, so this Bud Light commercial where canines put on a blowout while master is out of town stood out.

Worst

“Godzilla” – Outstanding animation in this Coke spot but it left our room saying, “What was the point of that exactly?”

“Compact” – After much build-up in the playoff teaser commercials, the multiple Hyundai spots were big letdowns.

“Cram It in the Boot” – I have no idea what Mini was trying to accomplish with this ad.

“Shape Up” – The night’s last spot in which a beautiful woman tantalizes her hunky trainer missed the mark. Oh, that’s Kim Kardashian?

“Tibet” – Something tells me a few folks are getting fired this morning at Groupon for making light of a serious situation. Timothy Hutton should look for a new agent.

Noteworthy

“1984 Redux” – Thought Apple had hit a home run with this sequel to their legendary Super Bowl XVIII ad. Then it turned out to be Motorola Zoom. Talk about stealing your competitor’s thunder. Nice surprise.

“Product Placement” – This Bud Light spot spoofing how filmmakers allow advertisers to impact storylines was a hit. Everyone should take a lesson from Bud Light: terrific ads throughout the game.

“Just Send” – Faith Hill is always worth watching, although a few executives at TeleFlora are asking right now, “Who approved that?”

“Reply All” – Good comment by Bridgestone on the perils of e-mail. I also liked their commercial where the beaver pays back a driver six months later.

“Joan Rivers” – I thought it was hilarious when the new Go Daddy celebrity turns out to be the face-lift queen. Then one of the teenage boys near me said, “We were getting all excited until she showed up. Then we were just grossed out.”

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A Look Back In Time

One of the necessary skills for being a sports television producer is having the ability to back-time a broadcast off the air. That means if your designated off-time is 4:58:30 p.m. EDT and it’s 4:55:08, you have to quickly recognize you have 3:22 to conduct an interview with the player of the game or winning coach, get in the last two 60-second commercials, and have the announcers smoothly wrap up as you count down, “5-4-3-2-1-black.”

Having lived that life from 1981-’95, I find those particular talents come in quite handy in the business world. First, I’m seldom late for anything. In sports television, you’re judged on two things: how you got on and off the air, and what the other three hours looked like. It’s pretty much 50/50 on the grading scale, so you learn to be on time and on your game. Second, I break down big projects into small pieces and typically get them done as scheduled. That ability likely comes from knowing that in a football game you had four commercial breaks each quarter, so you learned to think and communicate in terms of ‘here’s what we’ll do during the next segment.’

You don’t have to have worked in television to become more efficient. The key to improvement is to adjust your approach to think in terms of the clock counting down. The moment you walk in the door you’re losing time. So plan your day accordingly… schedule specific tasks and commit to getting them done. Remember, you can never gain back a single minute, so treat each one preciously. You’ll become more adept at moving forward and within no time you’ll be judging yourself as an A+ in productivity.

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Zoom Zoom Zoom

Our middle child – and only son – turns 16 today. That means this afternoon we’re heading to the Department of Public Safety where he’ll take his driver’s license test. As he’s spent a lot of hours behind the wheel since getting his learner’s permit, I’m confident he’ll pass in flying colors. (That’s assuming he can overcome the pesky parallel parking that trips up so many.)

The concern I have is putting a young man who’s growing up in the video game generation – where there’s always a reset button – on the road. It’s not so much I’m worried about how he’ll do. It’s all those folks who blow through stop signs, speed through changing lights and cut in and out of traffic like they’re late for claiming a lottery grand prize. Face it, driving is a lot different today than when I got my license nearly 35 years ago; although we definitely did our fair share of ‘what were we thinking’ things.

There are several parallels between driving and business. First, obviously you can’t just hit ‘start new game’ when things don’t go as planned. You have to get out the map and chart a new course. Second, there are a lot of road hazards, and you have to pay attention at every turn or someone or some thing may come shooting at you out of nowhere. Third, you’re going to make a few poor judgment calls, and all you can do is head to the repair shop, bang out the dent and get back on the road to success.

The best thing about having a son receive his driver’s license is he can now chauffeur our youngest to after-school activities… assuming,  of course, I actually ever let him leave the house.

[Prior to allowing our son to climb into the driver’s seat, we mutually agreed to abide by the guidelines below – and I referred back to them on several occasions. My apologies to the author for not remembering where on the Internet I found this; full credit belongs to him/her.]

Reminder Notes before I get in the car with my son…

> I love my son!

> My son loves me!

> If we are running late – don’t let him drive.

> If it is a really tough time to drive or we are going to an awkward destination, don’t let him drive.

> If he misses an instruction or doesn’t understand an instruction or is confused, the default is to go straight ahead or keep going.

> Any criticisms I make are not personal; they are about making improvements.

> I want him to be safe on the roads.

> There are to be no arguments about my criticisms until we have finished the drive. Then we can disagree!

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Mental Telepathy

Inevitably whenever I’m watching a sports event on television, I’ll make a comment at a critical moment and the announcer immediately repeats it. Last night, just before Boise State went on its BCS-saving last-minute touchdown drive, I started singing, “Felix the cat, the wonderful wonderful cat… whenever he gets in a fix, he reaches into his bag of tricks.” Within five seconds, Kirk Herbstreit said, “I wonder if the Broncos will reach into their bag of tricks?” My son laughed and said: “Do you have a microphone directly into their headsets?” My response: “I spent 15 years producing those games and the last 15 watching them as a fan, so I sort of know what they’re thinking.”

College football is my passion. Amidst mowing the lawn, cleaning the garage, doing ‘Zen and the art of automobile maintenance’ on our 10-year-old Camry, swimming and enjoying quality family togetherness this Labor Day weekend, I found time to watch ‘College Game Day’ and five football games. That’s a lot of moments to figure out what’s going on and where the announcers will take things.

The opportunity here in business is to climb into the heads of your customers (both internal and external ones) – and fully understand situations from their perspectives. Too often, leaders are so caught up in how you personally see things that you fail to consider what the view looks like from the other side of the table, or counter, or phone line, or desk. Yet stepping outside your own narrow scope opens up a whole new world of possibilities. Try it – let go of your bias – and you’ll discover the ability to anticipate what’s coming next. It’s a winning strategy in any game.

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