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‘City of Dreams’

William Martin just released his latest novel – City of Dreams – featuring recurring characters Peter Fallon and Evangeline Carrington searching for a box of priceless Revolutionary War bonds. After reading the comments below about how he’s utilizing social media to promote the book, return to my e-newsletter and use “Send This To A Friend” to redirect Fast:Forward to someone who would enjoy reading it – or post a link on your Facebook, Twitter, LinkedIn or favorite social site.

Shoot me a quick e-mail with “Done” in the Subject line afterward. (Honor system in place!) I’ll randomly draw one name from all responses – and that person will receive an autographed copy of City of Dreams.

> View a short trailer on City of Dreams to experience just how much the publishing world is changing.

William Martin’s Comments:

“The traditional platforms are being dismantled. There may be half a dozen newspapers left in the country that continue to review books on a daily basis. And other platforms are being closed to writers. Just the other day I was supposed to be on a local televison show to talk about “City of Dreams.” The host was ready to do the the show. Then the higher-ups saw an interview with another writer and said, “No more writers.” So no more Martin on that TV station. The old ways of doing things are changing. Out in media land, they’re all worried. They’re all scared. They’re all cutting.

So what do you do? You can’t quit. You have to find new ways to market yourself. Instead of being swamped by the cyberwave that is sweeping everything before it, you should try to catch its crest and dive into it.

I haven’t mastered Twitter and don’t think I want to. Don’t understand all the “following” business. And I haven’t pushed too hard on  Linked-In. I have friends who are urging me in that direction, but you can only do so much. I decided to use FaceBook. I’ve figured it out. It’s easy to post things there. I refuse to tell you what I had for breakfast or what kind of beer I like. But I’m able to tell readers about my characters when I’m writing and about my events when I’m promoting.

I don’t think FB will change my life. I only have about 500 friends and about 130 on my fan page but they say that you only need about a thousand real fans to help you get the ball rolling. I’ve sold a lot of books over the years, and I’ve counted on a lot more than a thousand fans. But FB reaches people who are genuinely interested, the kind of people who can help light the lttle brushfires of interest that can burst into a best selling conflagration. That’s how viral marketing –  I’d call it brushfire marketing – works. At my book launch on May 11, we had an SRO crowd, in part thanks to FB. So friend me or join the fan page and see the pictures from that night. Help me toward the thousand fans who I hope will light matches in the brush around the country and help me onto the best seller list again.”

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In Search of the Guru

Continuing the countdown of the Top 10 things I learned this year:

#7

Go For It – A few months ago I read where Seth Godin wanted to invite a select group of 10 small business owners to spend a day brainstorming. The cost would be travel to and lodging in New York City and a $3,500 charitable donation. I decided to apply and wrote a compelling business case about why the marketing guru should pick Success Handler. He replied immediately with a personal e-mail. A week later, he sent another… notifying us we weren’t among the chosen few. While that was disappointing, it convinced me that I’m one click away from anyone on the planet. In 2010, my biggest Rock is to reach out to a lot more smart people and see what happens.

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This Gun’s for Hire

You may not recall what you were doing exactly 25 years ago tonight…but I remember where I was. At the time, I produced shows for a cable sports channel. That was shortly after MTV debuted, so my co-producer and I decided to take advantage of our access to technology and record music videos for about a month, then throw a party at my apartment complex for our friends to watch them.

A week before the big event, with the help of our director and engineer, we entered the studio after hours and recorded segments to introduce the videos. As amateur versions of J.J. Jackson and Mark Goodman, we named our program “Me and Lee TV.” Once the party rolled around, we were quite surprised – first by the number of people crammed into such a small place, and second that whenever the videos played folks would be loudly socializing…yet as soon as the two of us appeared on the gigantic 24″ screen everyone would run over and listen in silence to our improvisational comedy routine.

The reason I know the date – September 23, 1984 – is because the apogee of our production was the ‘world premiere’ of Bruce Springsteen’s Dancing in the Dark – and it happened to be in celebration of his 35th birthday. The Boss turned 60 today, which means most of the people at that party soon are hitting 50. While I’m amazed at how fast the years flew, today my thoughts are about lifelong friends who are always just a phone call, e-mail or reunion away, specifically Lee, Chris, Mark and Paul…

Once we made a promise we swore we’d always remember
No retreat, baby, no surrender
Blood brothers in a stormy night
With a vow to defend
No retreat, baby, no surrender
© Bruce Springsteen 1984

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Return to Yesteryear

A couple of Sundays ago we scheduled an ‘electronics free day’ at our house – which our kids met with a resounding “What! You’re kidding?” From the time we awakened until we went to bed, there was no television or radio… no e-mail or Twitter …no cell phones or iPods…no Xbox or Nintendo DS.

Instead, my wife, kids (ages 19, 15 and 11) and I did things like…oh…have focused conversations, read books and play board games. We also cleaned our house from top to bottom, discovering three overflowing bags of clothes and toys to donate to charity. From my viewpoint, it seemed all of us were more relaxed, smiled a lot and went to bed exhausted. The next morning, the kids even said, “You know, that wasn’t so bad.”

Obviously, it’s hard these days to disconnect for an extended period of time – and there were a couple of moments I admit to fighting the urge to peak at the Internet to see what was happening in the world. The bottom line is we enjoyed each others’ presence a lot, and the day turned out better than any of us expected. Then there’s the thought we used less energy, which is good for several reasons. It’s our intention to do this throwback day again in December when our daughter returns from college…and I, for one, can’t wait.

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