Tag: dozen

Posted on

Just Believe

Kentucky: 14th trip to the Final Four and seven national championships. Connecticut: fourth trip in a dozen years with two national championships. Butler: second consecutive trip. VCU: are you kidding me?

Quick… name a former VCU player who made it to the NBA? (There have only been seven; the one you may have heard of is Gerald Henderson who played 13 seasons. Kentucky is only slightly ahead with 77 NBA players.)

VCU was likely the last team to make the newly expanded 68-team NCAA field. On Selection Sunday, ESPN’s Jay Bilas said of the then 23-11 Rams: “You talk about the eye test, this doesn’t make it through the laugh test.”

All VCU did to reach its first-ever Final Four here in Houston was win a play-in game against USC, then beat Georgetown (5 Final Fours, two titles), Purdue (2 Final Fours), Florida State (1 Final Four) and Kansas (13 Final Fours, three titles). If by some chance they overcome Butler and take down the UK/UConn winner to claim the championship, it would be a bigger upset than an amateur winning next week’s Masters golf tournament. At 170-1 odds before the tournament began, VCU is a bigger long shot than Mr. Ed would have been against Northern Dancer in the 1964 Kentucky Derby.

The next time members of your team are feeling down because they aren’t winning more on the court of business success,  remind them about the little schools that could from Indianapolis and Richmond. All your players may need is a reason to believe… even if they’re currently the last choice in some expert’s bracket.

Share
Posted on

‘City of Dreams’

William Martin just released his latest novel – City of Dreams – featuring recurring characters Peter Fallon and Evangeline Carrington searching for a box of priceless Revolutionary War bonds. After reading the comments below about how he’s utilizing social media to promote the book, return to my e-newsletter and use “Send This To A Friend” to redirect Fast:Forward to someone who would enjoy reading it – or post a link on your Facebook, Twitter, LinkedIn or favorite social site.

Shoot me a quick e-mail with “Done” in the Subject line afterward. (Honor system in place!) I’ll randomly draw one name from all responses – and that person will receive an autographed copy of City of Dreams.

> View a short trailer on City of Dreams to experience just how much the publishing world is changing.

William Martin’s Comments:

“The traditional platforms are being dismantled. There may be half a dozen newspapers left in the country that continue to review books on a daily basis. And other platforms are being closed to writers. Just the other day I was supposed to be on a local televison show to talk about “City of Dreams.” The host was ready to do the the show. Then the higher-ups saw an interview with another writer and said, “No more writers.” So no more Martin on that TV station. The old ways of doing things are changing. Out in media land, they’re all worried. They’re all scared. They’re all cutting.

So what do you do? You can’t quit. You have to find new ways to market yourself. Instead of being swamped by the cyberwave that is sweeping everything before it, you should try to catch its crest and dive into it.

I haven’t mastered Twitter and don’t think I want to. Don’t understand all the “following” business. And I haven’t pushed too hard on  Linked-In. I have friends who are urging me in that direction, but you can only do so much. I decided to use FaceBook. I’ve figured it out. It’s easy to post things there. I refuse to tell you what I had for breakfast or what kind of beer I like. But I’m able to tell readers about my characters when I’m writing and about my events when I’m promoting.

I don’t think FB will change my life. I only have about 500 friends and about 130 on my fan page but they say that you only need about a thousand real fans to help you get the ball rolling. I’ve sold a lot of books over the years, and I’ve counted on a lot more than a thousand fans. But FB reaches people who are genuinely interested, the kind of people who can help light the lttle brushfires of interest that can burst into a best selling conflagration. That’s how viral marketing –  I’d call it brushfire marketing – works. At my book launch on May 11, we had an SRO crowd, in part thanks to FB. So friend me or join the fan page and see the pictures from that night. Help me toward the thousand fans who I hope will light matches in the brush around the country and help me onto the best seller list again.”

Share