Tag: Don

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Like a Rock

‘Giddyup giddyup 409’… ‘And good old boys were drinking whiskey and rye’… ‘I remember when rock was young’… ‘We’re going racing in the streets’… ‘Baby you’re much too fast.’ These lyrics are from songs – by The Beach Boys, Don McLean, Elton John, Bruce Springsteen and Prince – that pay tribute to a manufacturing icon: Chevrolet. From the BelAir, to the Corvette, to the Camaro, Chevy exemplifies the ‘heartbeat of America’ to multiple generations of car enthusiasts.

When Dinah Shore sang, “See the U.S.A in your Chevrolet” in the 1950’s, she popularized the brand with millions watching on the emerging technology of television. Sponsorships of Bonanza and Bewitched solidified the company in the minds of parents. Then the 1963 redesign of Corvette into the Stingray and the 1967 introduction of the Camaro made Chevy the envy of teenagers and sports car lovers. Things were good for decades in Detroit. As the famous commercial noted: “Baseball, hot dogs, apple pie and Chevrolet.”

Like all companies, Chevy has its share of legacy clunkers. In the ’60s, Ralph Nader took the company to task for the faulty rear suspension of Corvair. The Vega’s engine problems and overall poor quality in the ’70s signaled the beginning of the end of America’s reign as automobile manufacturing king. The SSR – released in 2004 – tried to capitalize on the ‘retro’ movement. Time magazine described it as a “putative performance machine, heavy, underpowered and unforgivably lazy.” Then there was that whole bailout and bankruptcy at GM three years ago. Don’t look for that episode to be featured in any Chevy historical film.

It’s been a long journey for the company French racecar driver Louis Chevrolet started a century ago today with ousted GM founder William C. Durant… and there is reason to be excited about the future. Silverado is the number two selling vehicle in the country. Equinox and Cruze rank among the top 15. The plug-in hybrid Volt, released last December at a manufacturer’s suggested price of $40,000, is the most fuel-efficient car on the road with an EPA rating of 93 mpg. Like any organization, Chevy proves innovation and stick-to-it-ness are essential for long-term success.

Happy 100th birthday, Chevrolet.

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Direct Comments

One thing I enjoy is collecting quotes – about leadership, about success, about inspiration. I’ve been doing it for more than a decade. Whenever I come across a good one, I drop it into a Word document. So far, there are 19 pages and more than 300 inspirational citations from famous people. Often, when I’m looking for motivation or a spark for new ideas, I’ll open up the file and start reading.

Here are three of my favorites:

“If everyone is thinking alike then somebody isn’t thinking.” ~ George Patton

“Don’t measure yourself by what you have accomplished, but by what you should have accomplished with your ability.” ~ John Wooden

“Do something every day that scares you.” ~ Eleanor Roosevelt

I’ve wondered if these sayings attributed to legendary people came ‘off the cuff’ in a newspaper interview, were published in a book or carefully crafted in preparation for a speech. I’ve also thought about how many things these leaders must have said during their lifetimes… and they’re remembered for just a few words. (See: Truman, Harry S. ~ “If you can’t stand the heat…”)

Yet a few words are all it takes to communicate a wonderful thought. Recently we were in a restaurant and, returning from the restroom, I poked my head in the kitchen. (Hey, I’m a coach… curiosity is what I do!) Written in large letters on a white board – surrounded by names of employees, schedules, specials and which menu items to push – were four words that speak volumes: “Earn your job everyday.”

With four people looking for work for every single opening in this country, that’s a great motivator for employees. Put more directly: “Phone it in, and you’ll be gone.” I guess the true power of a memorable quote is the carefully chosen words that convey the desired message.

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Organizing Results

While facilitating a client’s recent executive leadership retreat, one of the attendees asked me: “So how do you stay on top of your priorities and get things done?” Many in the room expressed a similar interest in this topic, and they agreed to start 30 minutes early the next morning to create some extra time for me to share these techniques:

Make a list and check it often – Each Sunday night or first thing Monday morning I rewrite a one-page tracking sheet of everything that’s a major ‘Rock’ priority. This paper sits on the left-hand corner of my desk for the rest of the week, and it’s my way to keep focused on the big picture items that otherwise might be forgotten during the hours of a crowded day. This means the ‘not urgent and important’ quadrant that Covey identified never strays too far out of my mind.

Don’t let e-mail control your life – Once you open your In Box in the morning, you’re no longer in control of your day. So, I spend an hour working on other things before checking e-mail and diving into the fires that come with being a leader. (Note: read my post titled “Setting Priorities” on July 15th for more on this including my “Dr Pepper Approach.”)

Prioritize your piles – My goal is to start and end each day with a clean desk, and I’m probably successful 75 percent of the time. This means staying organized and being efficient. I have two types of current files: ‘clients’ that exist in the desk drawer to my right and ‘events’ that rest on the credenza to my left. I pull out client files the morning of their coaching sessions and place them in order by appointment time. The event files are clear project folders that I implement for all the other things we’re working on in our business. Each day I prioritize these from top to bottom, so I’m always focusing on the most important project first.

In addition to these, I utilize my calendar to block Genius Time for such things as writing this blog or reaching out to prospects. I also prioritize my workday by sequencing ‘these are the things I absolutely have to get done before I go home.’ One mental approach that works for me is to treat every day like it’s the day before I leave on vacation. I find it’s much easier to complete tasks and hit deadlines that way.

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Thinking Young

So I guess this is the way it’s going to be from here on out. Having turned 50 in June, I have received at least three direct mail offers in the last few months from AARP about joining their organization. Really? I have 10 more consecutive years of kids’ college tuition to pay – having only completed the first two. Plus, after the ‘lost decade’ of investment earnings, any thoughts of retirement aren’t circling around my head.

The good news is I can still run five miles in under 43 minutes – and my endurance continues to increase in the swimming class I began 10 weeks ago. I had a heart CT scan two weeks ago that came back perfectly fine, and later this month there’s that wonderful procedure us older folks get to enjoy called a colonoscopy. Ah, the fun that comes with the changing of the calendar.

At the recent Pro Football Hall of Fame ceremony, the first speaker was former Detroit Lions defensive back Dick LeBeau, who started his playing career the year before I was born and retired form the NFL in 1972. He’s spent the past 38 seasons as a coach and earned two Super Bowl rings this decade as defensive coordinator of the Pittsburgh Steelers.

Dick LeBeau will be 73 years old in a few weeks. He looks 20 years younger, and so far this year has shot his age on the golf course 18 times. The final minutes of his induction speech really impacted me… and I repeat them here in hopes they’ll touch you too:

“Life is for living, folks. Don’t let a number be anything other than a number. Don’t let somebody tell you that you’re too old to do this or too old to do that. Stay in life. Life is a gift. It’s a joy. Don’t drop out of it. Don’t let somebody else tell you and don’t let your mind tell you.

If I would have gotten out of my life’s work at 65 or 67, when they say is the age of retirement, here is what I would have missed, folks. I would have missed not one but two World Championship football teams that I got to be a part of…. I got to be a part of a number one defense that statistically had the lowest numbers in the last 35 or 40 years. I had my number retired from my high school. Had a building named after me in my hometown. I made the Detroit Lions all 75-year team. I was accepted into the Ohio State University Athletic Hall of Fame. Now tonight I guess when I sit down, get off this speaking, which I’m gonna do, I’ll be in the NFL Hall of Fame.

My mother always said, ‘Onward and upward, age is just a number.’ God love y’all. Thank you.”

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‘City of Dreams’

William Martin just released his latest novel – City of Dreams – featuring recurring characters Peter Fallon and Evangeline Carrington searching for a box of priceless Revolutionary War bonds. After reading the comments below about how he’s utilizing social media to promote the book, return to my e-newsletter and use “Send This To A Friend” to redirect Fast:Forward to someone who would enjoy reading it – or post a link on your Facebook, Twitter, LinkedIn or favorite social site.

Shoot me a quick e-mail with “Done” in the Subject line afterward. (Honor system in place!) I’ll randomly draw one name from all responses – and that person will receive an autographed copy of City of Dreams.

> View a short trailer on City of Dreams to experience just how much the publishing world is changing.

William Martin’s Comments:

“The traditional platforms are being dismantled. There may be half a dozen newspapers left in the country that continue to review books on a daily basis. And other platforms are being closed to writers. Just the other day I was supposed to be on a local televison show to talk about “City of Dreams.” The host was ready to do the the show. Then the higher-ups saw an interview with another writer and said, “No more writers.” So no more Martin on that TV station. The old ways of doing things are changing. Out in media land, they’re all worried. They’re all scared. They’re all cutting.

So what do you do? You can’t quit. You have to find new ways to market yourself. Instead of being swamped by the cyberwave that is sweeping everything before it, you should try to catch its crest and dive into it.

I haven’t mastered Twitter and don’t think I want to. Don’t understand all the “following” business. And I haven’t pushed too hard on  Linked-In. I have friends who are urging me in that direction, but you can only do so much. I decided to use FaceBook. I’ve figured it out. It’s easy to post things there. I refuse to tell you what I had for breakfast or what kind of beer I like. But I’m able to tell readers about my characters when I’m writing and about my events when I’m promoting.

I don’t think FB will change my life. I only have about 500 friends and about 130 on my fan page but they say that you only need about a thousand real fans to help you get the ball rolling. I’ve sold a lot of books over the years, and I’ve counted on a lot more than a thousand fans. But FB reaches people who are genuinely interested, the kind of people who can help light the lttle brushfires of interest that can burst into a best selling conflagration. That’s how viral marketing –  I’d call it brushfire marketing – works. At my book launch on May 11, we had an SRO crowd, in part thanks to FB. So friend me or join the fan page and see the pictures from that night. Help me toward the thousand fans who I hope will light matches in the brush around the country and help me onto the best seller list again.”

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