Graduation Days

I spent summer 1981 as an intern at KDFW-TV in Dallas. In late August, I was preparing to go back for my senior year at the University of Texas – needing just 18 hours to graduate – when sportscaster Dale Hansen pulled me into his office and said, “I want to offer you a job.” I replied: “Super. I graduate in May, and I’ll definitely be back.” Dale shook his head and said, “The job won’t be here in May, so if you want it, you start next week.”

The next few days are a blur, yet I recall Dale speaking with my parents and guaranteeing them I would finish my degree, driving to Austin to meet with the dean of the Journalism School and finding him surprisingly open to my request to create a special degree program, and accepting the position of sports producer for a starting salary of $5.05 per hour.

In 18 days our oldest daughter graduates from UT, and as with many students she’s trying to land that first job. I’m reading a lot lately by columnists questioning the value of a college degree when so many kids are finding it difficult to earn a salary commiserate with their education. Many of these writers suggest only getting a degree in something that’s highly marketable such as teaching, engineering or science.

That’s a great theory; however, it’s difficult to place an 18-year-old in that box. My three older brothers majored in finance. One became a lawyer and the other two earned advanced degrees. As a teenager, I grew so tired of hearing them talk about business that I decided to pursue another path.

When our first-born was in the womb, every night I whispered, “Left-handed hitting catcher” to her, figuring that would be a valuable skill someday. When a newborn girl appeared, each night during her 2 a.m. feeding, I looked her in the eyes and said, “You should be a doctor.” Instead, she grew to be a talented artist and musician. Her dual degrees are in French and Linguistics, and she’s completing an internship at a museum. That’s the career she’d like to pursue.

While the financial road may be challenging, I am confident she’ll find the path to a joyful life. Everyone has different gifts and we should encourage our children to utilize each of their individual ones. Some of the most frustrated folks I’ve met are those who pursued a career ‘because my parents wanted me to’ and ended up in jobs they couldn’t stand.

Eventually, I fulfilled Dale’s promise to my parents – taking one class each semester for two years at UT-Arlington then returning to UT-Austin for a summer session – earning my degree in August 1984. Now 31 years after getting my break in television, I’ve changed careers three times – owning a travel company, working in franchising and going on nine years as an executive coach. My advice: pursue what you love. Everything else will take care of itself.

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Unique Opportunity

Listening to ESPN Radio in the lead-up to Sunday’s Super Bowl, I heard several former players talk about their career experiences. The Patriots’ All-Pro linebacker Teddy Bruschi mentioned playing in five championship games over 12 years. When he said it was no fun losing two of the Roman numeral classics, an ex defensive tackle – who never got there in a decade of chances – said, “I’m not feeling sorry for you.”

The Super Bowl, of course, is the biggest thing in American sports, with the nation – and many around the world – stopping to watch the plays, see the halftime performance and check out the new commercials. It’s become a tradition to gather with family and friends each February for cheering, celebration and critiquing… and a lot of good food.

My personal brush with greatness that is the Super Bowl happened 30 years ago this month. As a 21-year-old producer of sports at a local television station in Dallas, my heart was ripped out when Dwight Clark out-leaped Everson Walls to beat the Cowboys in the NFC Championship and send the 49ers on to Detroit where they won the first of their five titles. I was standing just yards away when he made what came to be forever known as ‘The Catch.’ Unfortunately, that’s the closest I’ve come to making it to football’s summit.

So when you watch the Super Bowl, regardless of which team you’re rooting for, think about all the players who will only have this one opportunity to perform on that stage. It takes years of hard work and dedication to make it in the NFL, and a few athletes will never again experience such lofty heights. Here’s hoping it’s a great game… and some unheralded player turns in the performance of his life.

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Always Remember

Last week, our youngest – for an 8th grade class – had to interview someone about the ‘most historical moment’ of his/her lifetime. She chose her grandfather, who just celebrated his 80th birthday. He told her the assassination of JFK tops his list, as he was too young to remember Pearl Harbor, although having spent 27 years as a naval fighter pilot beginning in 1954, he certainly understands the meaning and significance of ‘a date which will live in infamy.’

I was three-and-a-half on November 22, 1963, and have been fascinated by JFK since my sophomore geography teacher told us about his experience as a senior in high school in Dallas on that fateful day. I’ve read most of the conspiracy books, watched all the famous news programs, walked Dealey Plaza and spent time in the Sixth Floor Museum. I’ve even seen Lee Harvey Oswald’s unmarked grave in Rose Hill cemetery – a hunt completed with my sister and brother-in-law on the 25th anniversary of the tragedy.

Today, we remember the victims of 9/11, so I asked our daughter – who’s a senior in college – what she recalls from being a sixth grader in 2001:

“They didn’t tell us about it right away, but we knew something was wrong, because teachers were crying and kids were being picked up. After a while we had this assembly, and the guy basically told us God had performed so many miracles that day, which didn’t make sense to me. Oh, and I remember asking one of the lunch aides why kids were leaving, and she said ‘must be a lot of dentist appointments.’ None of the adults knew how to handle the situation. They saw us as kids, but a lot changed for us on that day. As part of the post-9/11 generation, I think we would better handle something like this, or at least know how to talk about it.”

It’s a common conversation piece to ask those who experienced historical moments where they were and what they were doing when they found out. For those alive today, the discussions might include the Crash of 1929, Pearl Harbor, Germany’s surrender, Jackie Robinson, JFK, the Beatles on Ed Sullivan, Neil Armstrong, Nixon’s resignation, Challenger, the fall of the Berlin Wall and 9/11.

Of course, as time passes, memories become less clear. Yet, as long as we pause to reflect, those dramatic events will remain part of who we are as a nation. We’ll pass them on to future generations, and hopefully teach them new lessons. A friend who’s a printer made a magnet for clients a couple of weeks after 9/11. He gave one to us. It shows an American flag and says, “We Will Never Forget.” We haven’t. It’s still on our refrigerator.

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Cold Shoulders

When you live in Texas and see news about snowstorms affecting other parts of the country, you think, “Glad that’s not us.” Until, of course, when the Super Bowl decides to come to DFW. Watching ESPN the past few days, folks across America could have been convinced the Lone Star State is frozen tundra during February. Even here in Houston – 270 miles to the south – they’re predicting several inches of snow over the next 24 hours.

It’s amazing how easily perceptions are embedded deeply in folk’s minds. In my coaching work with executives, I’ll interview a dozen people the client feels know him or her best, then share their quotes without attribution. Inevitably I’ll hear from the client, “That comment about me being condescending refers to one thing that happened a couple of years ago.” Yet there it is, a big enough issue to a team member that he felt the need to tell me about it during our 15-minute conversation.

While a single comment may or may not be relevant to a leader’s long-term success, understanding that supervisors, peers and direct reports have long memories is important. That quip you blurt out in a meeting that makes light of someone’s slip-up – the one everybody laughs at and you think is completely harmless – may have a lasting impact on your relationship with the object of your humor.

The snow in DFW will be forgotten once the NFL leaves town and temperatures rise; perceptions others hold of you aren’t so easily changed. So if your relationship with someone seems to be on ice, ask her what you did. If she tells you, apologize. Chances are it’s not too late to repair the misstep you don’t remember and warm up the chill in the air.

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The Ads Have It

Good Super Bowl. Saints deserved to win. Brees outplayed Peyton. Mardi Gras will be long this year.

The Who put on a solid performance – although I kept thinking: 1) I hope Roger Daltrey doesn’t have a heart attack; and, 2) It’s time to leave behind the rock icons and start using current stars. (Guessing next year in Dallas, Jerry Jones will serve up an array of country acts – George Strait, Kenny Chesney and Carrie Underwood.)

Like the game, the commercials will go down as good, not great. The ad execs were as conservative as the Colts offense. No one showed the kind of risk-taking Sean Payton took with that onside kick to open the second half.

Here is my Top 10 for 2010:

10. Budweiser “Clydesdales” – I wanted to put the Super Bowl Shuffle remix here; however, any ad that includes a Bevo lookalike works for me.

9. Audi “Green Police” – Great concept that built toward a surprise ending as a car commercial.

8. Google “Paris” – This one probably didn’t make your list…but for simplicity and creativity, it was a winner (especially since my daughter spent last summer in France).

7. Kia “Sock Monkey” – Anyone willing to bring back that classic symbol of the stock market bubble deserves recognition. Really liked the robot doing the robot.

6. CBS “Letterman” – Great connection with recent NBC late night challenges. Oprah mediated as Leno took subtle swipe at his own network.

5. Denny’s “Grand Slam” – It was corny, but I liked the screaming chickens.

4. Budweiser “Bridge” – Nice take using a ‘B’ movie approach. I could hear some small town folks in west Texas saying, “Yep, we’d do that here.”

3. Tru.tv “Troy Polamalu” – Well-timed Groundhog Day premise with a shocking ending. Good follow-up to his shampoo commercials that appeared all season.

2. Snickers “Betty White” – The moment it came on, I said, “That looks like Betty White.” Turns out it was. Liked the Abe Vigoda ending. Surprised to learn he’s still alive.

1. Doritos “My Momma” – Ads with children and pets always work, especially when the kid gets in the face of mom’s date.

Finally, I hope all the pundits and folks who criticized Tim Tebow learned a lesson. Before you make negative comments, watch the ad. This turned out to be one of the better ones – and a great way to handle a difficult subject. Focus on the Family got a lot of value from its investment.

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