Unfulfilled Promises

The latest entry in ESPN’s terrific ’30 for 30′ film series is “The Best That Never Was” about former University of Oklahoma running back Marcus Dupree. It chronicles his meteoric rise to becoming the most highly recruited high school player ever, immediate success as an unstoppable freshman for the Sooners, fall from grace, career-ending injury in the defunct USFL, and resurrection five years later for one final moment in the NFL. Watching it, I didn’t feel the least bit sorry for his plight. Marcus Dupree seems at peace – some 28 seasons removed from when he dominated the sports headlines.

What you may not know is there was a player who preceded him at OU by two decades who also was a surefire-can’t-miss-future-Hall of Famer: Joe Don Looney. Coincidentally, The Sporting News featured an article 15 years ago titled “The Greatest Player Who Never Was.”

After graduating from Ft. Worth Paschal High School in 1960, Joe Don opted not to play college football. However, after flunking out of the University of Texas and getting kicked out of TCU, he enrolled to play at a junior college in Oklahoma, where he led the team to the Juco national championship. The following year, playing for the Sooners, Joe Don Looney was a first team All-American. Unable to control his attitude, temper and nighttime sojourns, he left the team – just like Dupree – in the middle of his second season.

He then played for five NFL teams in five seasons… interrupted by a year serving in Vietnam. After retirement, Joe Don Looney exhibited behavior fitting of his last name: experimenting with cocaine, LSD and heroin; living on a boat in Hong Kong; taking care of a guru’s elephant in India for seven years; building and living in a solar-powered dome house in the far-off mountains of West Texas, 70 miles from the Mexico border. In 1988, at age 45, Joe Don Looney died in a motorcycle accident when he failed to hit the brakes on a curve.

On one of the walls of his home was a quote from Agnes Repplier: “It is not easy to find happiness in ourselves, and it is not possible to find it elsewhere.” The magazine article noted he once said: “If the end zone is where happiness is, I’d be living there. It’s not, so I’m living here.”

There are lessons to be learned from Marcus Dupree and Joe Don Looney… not the least of which is potential only goes so far.

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NFL Careers:

Joe Don Looney – 724 yards rushing, 26 catches, 13 TDs

Marcus Dupree – 251 yards rushing, 6 catches, 1 TD

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Mental Telepathy

Inevitably whenever I’m watching a sports event on television, I’ll make a comment at a critical moment and the announcer immediately repeats it. Last night, just before Boise State went on its BCS-saving last-minute touchdown drive, I started singing, “Felix the cat, the wonderful wonderful cat… whenever he gets in a fix, he reaches into his bag of tricks.” Within five seconds, Kirk Herbstreit said, “I wonder if the Broncos will reach into their bag of tricks?” My son laughed and said: “Do you have a microphone directly into their headsets?” My response: “I spent 15 years producing those games and the last 15 watching them as a fan, so I sort of know what they’re thinking.”

College football is my passion. Amidst mowing the lawn, cleaning the garage, doing ‘Zen and the art of automobile maintenance’ on our 10-year-old Camry, swimming and enjoying quality family togetherness this Labor Day weekend, I found time to watch ‘College Game Day’ and five football games. That’s a lot of moments to figure out what’s going on and where the announcers will take things.

The opportunity here in business is to climb into the heads of your customers (both internal and external ones) – and fully understand situations from their perspectives. Too often, leaders are so caught up in how you personally see things that you fail to consider what the view looks like from the other side of the table, or counter, or phone line, or desk. Yet stepping outside your own narrow scope opens up a whole new world of possibilities. Try it – let go of your bias – and you’ll discover the ability to anticipate what’s coming next. It’s a winning strategy in any game.

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Momentary Pause

Thirty years.

Can it really be that long since ‘Miracle on Ice’ when the United States Olympic hockey team – a group of amateur and college athletes – beat those big bad nasty Russians who were 27-1-1 in the previous four Olympic tournaments?

Mike Eruzione. Jim Craig. Herb Brooks. Those legendary names are synonymous with the pursuit and achievement of excellence for those of us old enough to remember the original tape-delayed broadcast. A then unknown Al Michaels counted down the seconds and said, “Do you believe in miracles? Yes!” (The hair on the back of my neck still rises whenever I see or hear that dramatic highlight.)

Things have changed a lot since then… most notably the greatest athletes are professionals – including those who participated in yesterday’s U.S. upset of the highly favored Canadian hockey team. The Olympic credo “Citius, Altius, Fortius” (Swifter, Higher, Stronger) needs to add “Profitus” as a fourth value.

As a capitalist nation, there’s nothing wrong with that transformation. Heck, when USA basketball fell to Bronze medal status in 1988, our solution was to assemble the Dream Team to win back Gold. Take that world. It’s all about the Benjamins… which means we’ll never again see a bunch of 20-something amateurs endure a grueling seven-month training regimen like the one Brooks put his team through and create an ending only Hollywood could produce.

So we’ll just have to enjoy the memories of three decades ago and celebrate today where we watched USA 4, Russia 3.

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Rah Rah Sis Boom Bah!

The college football season kicks off tonight, which means it’s only two days until my beloved Texas Longhorns – yes, I bleed Burnt Orange – take the field against Louisiana-Monroe. Now before you laugh at the Warhawks chances against the preseason #2 team in the nation, remember it was just two years ago they upset Alabama, and the Crimson Tide’s head coach is the highest paid in the game.

One trait Mack Brown, Nick Saban and other mega-millionaire coaches share is the ability to observe players, determine what each does best, and place them in positions to succeed. When Mack had Ricky Williams running to the Heisman, Texas was a power-I team. A few years later, they instituted the zone read to take advantage of Vince Young’s speed at quarterback. Last year, Colt McCoy set an all-time record for percentage completion. Three different superstars; three different approaches. Lots of wins.

Business leaders would do well to take a lesson from college football coaches. Instead of struggling to fit your team members into your preconceived views/job descriptoins of what they need to be doing, look at their talents and figure out what they would be best at doing. Then go and recruit others to fill in the gaps.

At Texas, the best athletes also perform on special teams. Thus, Sergio Kindle, a preseason All-America lineman, is on the punt block unit, and Jordan Shipley, who has 132 career pass receptions, returns punts and kickoffs. When you have talented people, find a way to keep them on the field doing what they do better than anyone else.

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