business – Page 3 – Fast:Forward Farther

December 27, 2010December 15, 2010

Lessons Learned – #5

Each month I write an e-newsletter that focuses on observations in business and life that could be beneficial for readers. The December issue is always a reflection on the lessons I learned during the year. Here is the 5th most important insight I discovered in 2010:

Stand On It – One of my intentions this year was to confidently treach out to anyone who could possibly enhance our success – to play big. This focus attracted conversations with many executives… and each was gracious to provide guidance and referrals. On the personal side, I submitted an application to ‘Be the Boss’ on Sirius/XM’s E Street Radio. They said yes, and I had the opportunity to play my favorite Bruce Springsteen tracks and share stories on the air. Never be shy to raise your hand; it’s the best way to start working on a dream.

November 30, 2010November 30, 2010

Wonderful Memories

Bob Jones. That’s an ordinary name. Google lists 10 million results.

When I was a kid growing up in what is now the heart of the DFW Metroplex – it was country back in the 60’s and 70’s – one Bob Jones lived around the corner from our property. His wife Chris and he raised three kids. Their youngest was six years older than me, so we didn’t do a lot together. The two girls had quarter horses, and mom drove them all over everywhere to show Skippa Streak, a Grand National Champion. Bob stayed home to run their family business… and often would bring us the best homemade potato soup you’ll ever taste.

My understanding is his bio went something like this: father died when he was three and his mother raised seven children alone; had a ninth grade education; joined the Navy at 17 and served on Guam at the end of WWII; earned his master’s electrician license on the GI Bill; started a lighting fixtures business; became an early distributor of Casablanca ceiling fans; invested their money well, especially in local real estate; and, accumulated a net worth in the millions. Pretty much a Horatio Alger story thanks to hard work, street smarts and the Midas touch. The greatest generation.

In the last few years, Bob had health issues. They moved 100 miles west of Ft. Worth to the ghost town where Chris grew up, named for her great grandfather… Farmer, Texas. Their home sat atop a hill and looked out on 700 acres they owned. My three siblings and I visited them two Decembers ago. Bob’s sight was just about gone, yet his memory was perfect. He shared quite a few stories about our youth.

Bob Jones died yesterday at the age of 82. I’ll be heading to Ft. Worth for his funeral on Friday. You see, Chris is my late mother’s youngest sister… and Bob Jones was my uncle. It will be an honor and joy to celebrate his extraordinary life.

June 9, 2010June 9, 2010

Bountiful Feast

Yesterday during a phone coaching session with one of the franchising groups I facilitate (our monthly lunch-and-learn discussion), someone commented they’re awaiting the economic turnaround to occur before making a big decision about an opportunity for their business. This person suggested there is too much uncertainty right now to commit without knowing when things will get better. I responded they might want to consider ordering off that menu now in order to position themselves ahead of everyone else when a better day arrives.

You have to eliminate inertia to achieve results – in business or boiling water. While this is not the time to spend lavishly at five-star restaurants, it’s also important not to be paralyzed by fear and eat TV dinners. The objective, during high-flying times and periods of hunkering down, is to improve the bottom line. If you’re like most businesses, you’ve carved all the fat out of expenses. That means the only way to improve profitability is to increase sales, and with your customers in a similar dollar-menu mindset, you’re going to have to take market share from competitors in order to enjoy your desserts.

During economic expansion there’s room for everyone at the dinner table… and the feast is extravagant. Today, it’s a blue plate special… and there aren’t as many place settings. To ensure you don’t go away hungry, you need to be assertive and show up early while others are standing around waiting on an invitation. Eventually, everyone will be clamoring to get inside the most popular establishments; you’ll already be there dining on the delicious entrée.

June 2, 2010June 2, 2010

Clear Understanding

In 2007, the president of an energy company that engaged me to coach one of their senior executives asked what year we started this business. When I told him 2003, he said, “I believe it takes 10 years to master a craft; you’ve got a ways to go.” At the time I recall thinking he was overstating the education process, or I was far ahead of his learning curve. Now I realize he was right on the mark. I’ve gained more knowledge in the past 18 months about how to best serve clients than I did in the previous six years, let alone the 23 years I spent in other careers.

That’s one reason I spent Memorial Day weekend rewriting our Web site. The first time around in ’03, I created nice prose that sounded pretty good; however, I really didn’t know what I was talking about when it came to explaining the value clients receive from working with us. Three years ago when we updated it the first time, my thoughts were closer to the actual target, although still more style than substance.

I actually committed to this project 13 months ago – and sat down several times to start the process. Yet the words never appeared on my monitor, regardless of how hard I tried to force them… so I set it aside and moved on to things that seemed more urgent. Last week, the inspiration appeared out of nowhere and the words flowed easily from my fingertips.

Three lessons here: 1) If it’s been awhile since your last Web site (or marketing materials) update, you’re likely a lot smarter, so you may want to consider a redux; 2) It takes a decade to become a master, so be patient and keep learning; and, 3) You can’t force things, so when you’re stuck, step aside and ‘wait for it.’

December 18, 2009December 18, 2009

In Search of the Guru

Continuing the countdown of the Top 10 things I learned this year:

Go For It – A few months ago I read where Seth Godin wanted to invite a select group of 10 small business owners to spend a day brainstorming. The cost would be travel to and lodging in New York City and a $3,500 charitable donation. I decided to apply and wrote a compelling business case about why the marketing guru should pick Success Handler. He replied immediately with a personal e-mail. A week later, he sent another… notifying us we weren’t among the chosen few. While that was disappointing, it convinced me that I’m one click away from anyone on the planet. In 2010, my biggest Rock is to reach out to a lot more smart people and see what happens.