Promised Land

When I was nine, the Texas Longhorns won the national championship running the new Wishbone offense. I listened to all their games on the radio – every gridiron clash wasn’t on TV in 1969 – and came to revere the quarterback… James Street. He was my boyhood hero. About 25 years ago, I met him at a dinner, and found myself completely in awe and speechless.

The only other celebrity I hold in the highest esteem is Bruce Springsteen. (And if you’ve read any of my newsletters over the last nine years, you already knew that.) It’s not Springsteen the man I admire… for he has plenty of flaws and is the first to admit them. It’s the poet and rocker who looks at the canvas of our world and artistically comments on what he sees. Of course, you can’t mention The Boss without including his incredibly talented E Street Band. I’ve seen them play at least a dozen times since 1978.

In the last few years, Springsteen’s keyboardist Danny Federici and saxophonist Clarence Clemons passed away. Imagine losing two people you stood beside on stage for more than 40 years. That must create a deep hole in your heart and big talent gap in your performance.

The redesigned E Street Band, featuring new members including Clarence’s nephew on sax, just embarked on a worldwide tour. On the first night, during Tenth Avenue Freezeout, at the point where Springsteen normally sings, “When the change was made uptown and the Big Man joined the band,’ everyone went silence in a tribute to their departed mate.

“We spent a lot of time thinking about this show and talking about it,” guitarist Steve Van Zandt told Rolling Stone this month. “The horn section was a good answer to the unanswerable: ‘How do you replace Clarence Clemons?’ Well, you don’t. It’s real simple. The same way you replace Danny Federici. You don’t. You have somebody else playing those parts, but you have to do something else, you have to morph it into a hybrid of what you were. It’s not going to be the same.”

Every team – sports, music and business – loses members… whether by trade, termination or death. While those times create difficult challenges, there is always someone new ready for his/her opportunity. As a leader, your job is to give them a chance to shine. When it happens, remember the wisdom of Born to Run: “Someday girl I don’t when we’re gonna get to that place where we really want to go and we’ll walk in the sun…”

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Lessons Learned – #7

This is the seventh most important thing I learned in 2011:

Musical Interlude – As Rudy Vallee began crooning over the new medium of radio in 1929, Frank Sinatra and Billie Holiday were 14. When Elvis Presley recorded “Heartbreak Hotel,” Bob Dylan, John Lennon, Joan Baez, Paul Simon, Aretha Franklin, Carole King and Brian Wilson were 14. When the Beatles appeared on “The Ed Sullivan Show” in 1964, Bruce Springsteen, Stevie Wonder, Gene Simmons and Billy Joel were 14. Music tastes are greatly influenced at that age. Our youngest hits 14 soon. She prefers Lady Gaga over Justin Bieber. That’s good. I think.

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Like a Rock

‘Giddyup giddyup 409’… ‘And good old boys were drinking whiskey and rye’… ‘I remember when rock was young’… ‘We’re going racing in the streets’… ‘Baby you’re much too fast.’ These lyrics are from songs – by The Beach Boys, Don McLean, Elton John, Bruce Springsteen and Prince – that pay tribute to a manufacturing icon: Chevrolet. From the BelAir, to the Corvette, to the Camaro, Chevy exemplifies the ‘heartbeat of America’ to multiple generations of car enthusiasts.

When Dinah Shore sang, “See the U.S.A in your Chevrolet” in the 1950’s, she popularized the brand with millions watching on the emerging technology of television. Sponsorships of Bonanza and Bewitched solidified the company in the minds of parents. Then the 1963 redesign of Corvette into the Stingray and the 1967 introduction of the Camaro made Chevy the envy of teenagers and sports car lovers. Things were good for decades in Detroit. As the famous commercial noted: “Baseball, hot dogs, apple pie and Chevrolet.”

Like all companies, Chevy has its share of legacy clunkers. In the ’60s, Ralph Nader took the company to task for the faulty rear suspension of Corvair. The Vega’s engine problems and overall poor quality in the ’70s signaled the beginning of the end of America’s reign as automobile manufacturing king. The SSR – released in 2004 – tried to capitalize on the ‘retro’ movement. Time magazine described it as a “putative performance machine, heavy, underpowered and unforgivably lazy.” Then there was that whole bailout and bankruptcy at GM three years ago. Don’t look for that episode to be featured in any Chevy historical film.

It’s been a long journey for the company French racecar driver Louis Chevrolet started a century ago today with ousted GM founder William C. Durant… and there is reason to be excited about the future. Silverado is the number two selling vehicle in the country. Equinox and Cruze rank among the top 15. The plug-in hybrid Volt, released last December at a manufacturer’s suggested price of $40,000, is the most fuel-efficient car on the road with an EPA rating of 93 mpg. Like any organization, Chevy proves innovation and stick-to-it-ness are essential for long-term success.

Happy 100th birthday, Chevrolet.

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Lessons Learned – #5

Each month I write an e-newsletter that focuses on observations in business and life that could be beneficial for readers. The December issue is always a reflection on the lessons I learned during the year. Here is the 5th most important insight I discovered in 2010:

Stand On It – One of my intentions this year was to confidently treach out to anyone who could possibly enhance our success – to play big. This focus attracted conversations with many executives… and each was gracious to provide guidance and referrals. On the personal side, I submitted an application to ‘Be the Boss’ on Sirius/XM’s E Street Radio. They said yes, and I had the opportunity to play my favorite Bruce Springsteen tracks and share stories on the air. Never be shy to raise your hand; it’s the best way to start working on a dream.

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This Gun’s for Hire

You may not recall what you were doing exactly 25 years ago tonight…but I remember where I was. At the time, I produced shows for a cable sports channel. That was shortly after MTV debuted, so my co-producer and I decided to take advantage of our access to technology and record music videos for about a month, then throw a party at my apartment complex for our friends to watch them.

A week before the big event, with the help of our director and engineer, we entered the studio after hours and recorded segments to introduce the videos. As amateur versions of J.J. Jackson and Mark Goodman, we named our program “Me and Lee TV.” Once the party rolled around, we were quite surprised – first by the number of people crammed into such a small place, and second that whenever the videos played folks would be loudly socializing…yet as soon as the two of us appeared on the gigantic 24″ screen everyone would run over and listen in silence to our improvisational comedy routine.

The reason I know the date – September 23, 1984 – is because the apogee of our production was the ‘world premiere’ of Bruce Springsteen’s Dancing in the Dark – and it happened to be in celebration of his 35th birthday. The Boss turned 60 today, which means most of the people at that party soon are hitting 50. While I’m amazed at how fast the years flew, today my thoughts are about lifelong friends who are always just a phone call, e-mail or reunion away, specifically Lee, Chris, Mark and Paul…

Once we made a promise we swore we’d always remember
No retreat, baby, no surrender
Blood brothers in a stormy night
With a vow to defend
No retreat, baby, no surrender

© Bruce Springsteen 1984

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