Tag: airport

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Double Meaning

Most of the time I am actively reading a suspense novel… and whenever I discover new authors, I’ll dive into every one of their tomes. Thus, I quickly made my way through all 11 books in Douglas Preston & Lincoln Child’s Pendergast series after I stumbled upon “Dance of the Dead” at an airport bookstore in 2006. (Can’t wait for the next one in December!) I also read many of the novels they wrote individually.

Historical thriller films – like Nicholas Cage’s “National Treasure” – also are great entertainment for me. There’s something about the mix of history and fiction blended with suspenseful drama that creates a few hours of diversion from the challenges of everyday life.

Many of these storylines date to the American Revolution, which provided a lot of subplots as George Washington continually outflanked the more seasoned and better supplied British military officers with ingenuity and sleight-of-hand. (The best historical fiction writer is my friend William Martin. Read “Citizen Washington” for amazing insight on our nation’s greatest leader.)

If I ever get around to writing the next great American fiction novel, I think much of it will be encrypted. In the meantime, in case you’re curious what reading it would be like, here is a famous quote from the other greatest American president. Have fun deciphering:

Gpit dvptr smf drbrm urstd shp pit gsyjrtd ntpihjy gptyj pm yjod vpmyomrmy, s mre msyopm, vpmvrobrf om zonrtyu, smf frfovsyrf yp yjr atpapdoyopm yjsy szz qrm str vtrsyrf rwisz.

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Inconsistent Behavior

During a recent business trip the airplane scheduled for our outbound flight was delayed by bad weather. After arriving at the airport 90 minutes before our 8:30 a.m. departure, we suddenly had two additional hours on our hands. The five of us decided to relax and enjoy a sit-down breakfast at one of the franchise restaurants in the terminal. Service: Good. Food: Fine. Value: Excellent. One of our party commented, “I’d come here again.”

Three days later upon arriving at the airport for the early morning return flight home, we again faced an extended wait. As luck would have it, the same restaurant was right next to our gate. We decided if it worked in once, we should eat there again. How did things turn out the second time? Service: Weak. Food: Poor. Value: Minimal.

Our waitress had an attitude and didn’t want to be there. Since the choices were limited, each of us ordered the exact same thing. These portions were smaller and taste was missing. When the bill arrived I took out the receipt from the first meal and discovered there was a $15 difference in the amount. Turned out some of the things that came ‘standard’ in Houston were ‘extra’ in Louisville. That same traveling companion said, “I’ll never eat at this restaurant again.”

Customers have expectations with a franchise that it will deliver the same experience every time. That’s why McDonald’s french fries and Baskin-Robbins ice cream taste the same wherever you are in the world. When a rogue franchisee fails to fulfill those promises, it affects the entire brand. I flew again a few weeks later, and – walking by the location here – thought, “Your Louisville buddy ruined it for you.”

The result is the same in your organization, even if you’re not a franchise. You set the bar on how I expect to be treated. Fail to live up to those lofty goals – whether it’s quality or service or value – and chances are you’ll lose me forever.

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