Clarifying Equation
During late afternoon winter walks, I often call my siblings. It’s a great way to keep in touch and actively listen without distractions. Today was a conversation with older brother number two, during which I shared an update on a big adventure for our business.
He always provides positive reinforcement and insight, and after I explained the current state, he said something that was for me an Aha! Moment: Creativity x Connectivity = Continuity
Creativity is innovation. Connectivity is relationships with decision-makers. Continuity is repeatable and referenceable sales.
I asked if that was original. He said yes. I said I’m gonna steal it.
