Lessons Learned – #4

Here is the fourth most important lesson I learned during 2010:

Human Spirit – It’s set in my hometown. It’s about football. Its main characters are underdogs. That’s why my favorite book this year was “Twelve Mighty Orphans.” I remember my mother telling me that, when she was a little girl, Masonic Home – an orphanage on the south side of Fort Worth – was one of the dominant teams in Texas high school football. Before reading Jim Dent’s biography, I had no idea what the Mighty Mites accomplished during the Great Depression. Despite having only a dozen players each season, they established a dynasty, and a couple of players made it to the NFL. If you like stories that blend sports, history and overcoming great odds, give it a read.

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Lessons Learned – #5

Each month I write an e-newsletter that focuses on observations in business and life that could be beneficial for readers. The December issue is always a reflection on the lessons I learned during the year. Here is the 5th most important insight I discovered in 2010:

Stand On It – One of my intentions this year was to confidently treach out to anyone who could possibly enhance our success – to play big. This focus attracted conversations with many executives… and each was gracious to provide guidance and referrals. On the personal side, I submitted an application to ‘Be the Boss’ on Sirius/XM’s E Street Radio. They said yes, and I had the opportunity to play my favorite Bruce Springsteen tracks and share stories on the air. Never be shy to raise your hand; it’s the best way to start working on a dream.

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Lessons Learned – #6

This is the sixth most important lesson I learned during 2010:

Few Words – In his bestselling book, “Drive,” Daniel Pink tells the story of how in 1962, Claire Booth Luce told President Kennedy, “A great man is one sentence.” Lincoln preserved the union and freed the slaves. FDR lifted us out of a depression and helped win a world war. Ms. Luce was challenging JFK to narrow his initiatives. ‘What’s your sentence?’ is an excellent question to ask yourself to ensure your mission and work are aligned.

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Lessons Learned – #7

What’s the seventh most important lesson I learned during 2010?

Passages – This year I lost two uncles, an aunt and two cousins. As my friend said, “It’s the stage we are at in life.” I hadn’t spent much time with them in decades, so I decided the best way to pay tribute would be to compile our family tree on ancestry.com – a terrific free website where you can upload stories and pictures of relatives. While it took many hours to add 428 members dating to the 17th century, the historical record should help our next generation connect with their roots.

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Lessons Learned – #8

Here’s the eighth most important lesson I learned during 2010:

Service Check – One of my clients received payment with an accompanying letter that expressed how upset the customer was about the unusually poor service on that order. My client immediately wrote back to apologize, included the check, and ended his note with, “Send us a new one for the amount you think we deserve.” The customer took him up on it and deducted 20 percent. Do you stand behind your offerings that strongly?

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