Category: Commentary

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Thinking Young

So I guess this is the way it’s going to be from here on out. Having turned 50 in June, I have received at least three direct mail offers in the last few months from AARP about joining their organization. Really? I have 10 more consecutive years of kids’ college tuition to pay – having only completed the first two. Plus, after the ‘lost decade’ of investment earnings, any thoughts of retirement aren’t circling around my head.

The good news is I can still run five miles in under 43 minutes – and my endurance continues to increase in the swimming class I began 10 weeks ago. I had a heart CT scan two weeks ago that came back perfectly fine, and later this month there’s that wonderful procedure us older folks get to enjoy called a colonoscopy. Ah, the fun that comes with the changing of the calendar.

At the recent Pro Football Hall of Fame ceremony, the first speaker was former Detroit Lions defensive back Dick LeBeau, who started his playing career the year before I was born and retired form the NFL in 1972. He’s spent the past 38 seasons as a coach and earned two Super Bowl rings this decade as defensive coordinator of the Pittsburgh Steelers.

Dick LeBeau will be 73 years old in a few weeks. He looks 20 years younger, and so far this year has shot his age on the golf course 18 times. The final minutes of his induction speech really impacted me… and I repeat them here in hopes they’ll touch you too:

“Life is for living, folks. Don’t let a number be anything other than a number. Don’t let somebody tell you that you’re too old to do this or too old to do that. Stay in life. Life is a gift. It’s a joy. Don’t drop out of it. Don’t let somebody else tell you and don’t let your mind tell you.

If I would have gotten out of my life’s work at 65 or 67, when they say is the age of retirement, here is what I would have missed, folks. I would have missed not one but two World Championship football teams that I got to be a part of…. I got to be a part of a number one defense that statistically had the lowest numbers in the last 35 or 40 years. I had my number retired from my high school. Had a building named after me in my hometown. I made the Detroit Lions all 75-year team. I was accepted into the Ohio State University Athletic Hall of Fame. Now tonight I guess when I sit down, get off this speaking, which I’m gonna do, I’ll be in the NFL Hall of Fame.

My mother always said, ‘Onward and upward, age is just a number.’ God love y’all. Thank you.”

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Master Stroke

Since age 24, I have always maintained an exercise program. For several years I lifted weights, before deciding push-ups and sit-ups get the job done in a lot less time. I jogged until I was 30, then put 10,000 miles on a Schwinn AirDyne bike. In 2001, I went back to running. As age 50 crept ever closer the past few months, my body complained often about recurring aches and pains. I sensed Father Time was telling me to find another way to stay in shape.

So I decided to take up swimming and, given my desire to do it right, enrolled in a 10-week training class at the YMCA. Upon arriving at the first session five days before my birthday, I discovered the other 12 participants all have been participating in this program for at least a year; several are former competitive swimmers. I also learned the sport of swimming is a lot harder than Michael Phelps makes it look. After 20 minutes – having ingested, I’m certain, more than a safe amount of chlorine and feeling I was close to hyperventilating – I told the instructor, “I don’t think I can do this. Running is so much easier.” She politely said: “Yes, you can. Give me three weeks and you’ll be swimming laps with everyone.”

Tomorrow is that three-week mark, and while I’m still not good – that’s me bringing up the rear in the beginner’s lane, struggling to figure out how to take a breath during freestyle and sitting out about every third rotation – I’m starting to get the rhythm of swimming. Looking down the road to August 18th when this session ends, I have a clear vision of signing up for the next one and spending many more days in the pool.

The lesson here is this: Implementing something new and important – whether it’s business strategy or personal development – doesn’t come without a large dose of learning, a big serving of frustration and a giant piece of humble pie. The key is to put one arm in front of the other, keep kicking and breathe calmly. Looking in the mirror each morning and channeling your inner Stuart Smalley helps too: “I’m good enough, I’m smart enough, and doggone it, people like me!”

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Bountiful Feast

Yesterday during a phone coaching session with one of the franchising groups I facilitate (our monthly lunch-and-learn discussion), someone commented they’re awaiting the economic turnaround to occur before making a big decision about an opportunity for their business. This person suggested there is too much uncertainty right now to commit without knowing when things will get better. I responded they might want to consider ordering off that menu now in order to position themselves ahead of everyone else when a better day arrives.

You have to eliminate inertia to achieve results – in business or boiling water. While this is not the time to spend lavishly at five-star restaurants, it’s also important not to be paralyzed by fear and eat TV dinners. The objective, during high-flying times and periods of hunkering down, is to improve the bottom line. If you’re like most businesses, you’ve carved all the fat out of expenses. That means the only way to improve profitability is to increase sales, and with your customers in a similar dollar-menu mindset, you’re going to have to take market share from competitors in order to enjoy your desserts.

During economic expansion there’s room for everyone at the dinner table… and the feast is extravagant. Today, it’s a blue plate special… and there aren’t as many place settings. To ensure you don’t go away hungry, you need to be assertive and show up early while others are standing around waiting on an invitation. Eventually, everyone will be clamoring to get inside the most popular establishments; you’ll already be there dining on the delicious entrée.

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Clear Understanding

In 2007, the president of an energy company that engaged me to coach one of their senior executives asked what year we started this business. When I told him 2003, he said, “I believe it takes 10 years to master a craft; you’ve got a ways to go.” At the time I recall thinking he was overstating the education process, or I was far ahead of his learning curve. Now I realize he was right on the mark. I’ve gained more knowledge in the past 18 months about how to best serve clients than I did in the previous six years, let alone the 23 years I spent in other careers.

That’s one reason I spent Memorial Day weekend rewriting our Web site. The first time around in ’03, I created nice prose that sounded pretty good; however, I really didn’t know what I was talking about when it came to explaining the value clients receive from working with us. Three years ago when we updated it the first time, my thoughts were closer to the actual target, although still more style than substance.

I actually committed to this project 13 months ago – and sat down several times to start the process. Yet the words never appeared on my monitor, regardless of how hard I tried to force them… so I set it aside and moved on to things that seemed more urgent. Last week, the inspiration appeared out of nowhere and the words flowed easily from my fingertips.

Three lessons here: 1) If it’s been awhile since your last Web site (or marketing materials) update, you’re likely a lot smarter, so you may want to consider a redux; 2) It takes a decade to become a master, so be patient and keep learning; and, 3) You can’t force things, so when you’re stuck, step aside and ‘wait for it.’

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