Category: Commentary

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Beholder’s Eye

Imagine being a marketing executive for Budweiser or Doritos or Pepsi – and having the pressure to deliver a Super Bowl ad that’s more entertaining and effective than last year. You might come up with the memorable ‘Weego’ featuring a dog that fetches Bud Light when you call its name or create the clever ‘sling baby’ that snags a bag of chips out of big brother bully’s hands. Then again, you might have a distorted opinion that your audience is moved to make a purchase because you show Danica Patrick scantily clad or David Beckham in his briefs.

Sometimes I wonder who has more pressure in ‘America’s Biggest Sporting Event’: the players and coaches or the advertisers. Yesterday’s game really didn’t have a clear winner in the ‘what happens during timeouts at $3.5 million every 30 seconds’ category. I heard a radio announcer this morning say, “We kept waiting and nothing outstanding ever appeared.”

The challenge with trying to top your greatest hit is it’s difficult to keep raising the bar. (Think about Madonna’s new single as compared to some of her best-known releases.) That’s why some are questioning Tom Brady’s legacy today… as if taking his team to five Super Bowls isn’t enough of a career accomplishment. On the other hand, experts are talking Hall of Fame for Eli Manning. What a difference a couple of minutes make at sports’ highest level.

For the rest of us mere mortals, perhaps it’s best to just try and be a little better each day. Over time that makes a big difference in the results of your company. Most of all, thank your stars there aren’t 80,000 people and a billion more around the world watching you work right now.

For the record, at the Super Bowl party I attended, laughs were loudest for these five spots:

M&M’s – ‘It’s that kind of a party’
Doritos – ‘Dog buries cat collar’
Skechers – ‘Mr. Quigley dog racing’
ETrade – ‘Speed Dating’
Acura – ‘Jerry Seinfeld’

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Unique Opportunity

Listening to ESPN Radio in the lead-up to Sunday’s Super Bowl, I heard several former players talk about their career experiences. The Patriots’ All-Pro linebacker Teddy Bruschi mentioned playing in five championship games over 12 years. When he said it was no fun losing two of the Roman numeral classics, an ex defensive tackle – who never got there in a decade of chances – said, “I’m not feeling sorry for you.”

The Super Bowl, of course, is the biggest thing in American sports, with the nation – and many around the world – stopping to watch the plays, see the halftime performance and check out the new commercials. It’s become a tradition to gather with family and friends each February for cheering, celebration and critiquing… and a lot of good food.

My personal brush with greatness that is the Super Bowl happened 30 years ago this month. As a 21-year-old producer of sports at a local television station in Dallas, my heart was ripped out when Dwight Clark out-leaped Everson Walls to beat the Cowboys in the NFC Championship and send the 49ers on to Detroit where they won the first of their five titles. I was standing just yards away when he made what came to be forever known as ‘The Catch.’ Unfortunately, that’s the closest I’ve come to making it to football’s summit.

So when you watch the Super Bowl, regardless of which team you’re rooting for, think about all the players who will only have this one opportunity to perform on that stage. It takes years of hard work and dedication to make it in the NFL, and a few athletes will never again experience such lofty heights. Here’s hoping it’s a great game… and some unheralded player turns in the performance of his life.

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Brothers United

Tonight on ESPN, the Downtown Athletic Club will announce the 77th recipient of the Heisman Memorial Trophy – awarded each year to the ‘outstanding college football player in the United States.’ Right now, players you’ve likely never heard of are participating in the 112th renewal of a contest that best exemplifies what the sport is supposed to represent.

Go Navy. Beat Army.

Go Army. Beat Navy.

With all the bad news that’s surrounded college football the past year, it’s good to wrap-up the season with a matchup that’s rooted in tradition, honor and respect… and once upon a time some darn good football. Most people aren’t aware that during an 18-year period in the middle of the last century, players from the nation’s service academies won five Heismans: Doc Blanchard, Army (1945); Glenn Davis, Army (1946); Pete Dawkins, Army (1958); Joe Bellino, Navy (1960); Roger Staubach, Navy (1963). Success didn’t end there for these gridiron legends.

Blanchard became an Air Force fighter pilot and retired as a colonel. After fulfilling his military commitment, Davis played in the NFL. Dawkins was a brigadier general who led the 101st Airborne, earned his Ph.D. and – as a civilian – was vice chairman of Bain and Company. Bellino served 28 years in the Navy and Naval Reserve, then became a successful businessman. Staubach led the Cowboys to two Super Bowl victories. In 2008, Roger the Dodger sold his real estate firm for hundreds of millions.

This year, as always, I’ll be watching. Not really caring who wins – don’t tell my former Navy fighter pilot father-in-law – just appreciating the teamwork, discipline and execution of athletes who know there are more meaningful things in their futures. Playing football for the academies (including Air Force) is most about learning to work with your unit to carry out the plan… which serves them well when they transition to young military officers.

Of course, after beating the heck out of each other for 60 minutes on the playing field, both teams will walk together toward the Cadets and Midshipmen in the stands for the playing of their songs. It’s a mutual display of admiration and acknowledgement that soon they’ll be fighting for the same side. There will be sadness for the team that comes up short on the scoreboard today – and a memory to last a lifetime.

Go Army. Beat Navy.

Go Navy. Beat Army.

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Eternal Gratefulness

In 2006 – when the economy was surging with no apparent end in sight – we decided it would be good to let our children experience the struggles less fortunate people endure.  So on Thanksgiving, we joined with other families from our parish to serve at a homeless shelter in downtown.

There we encountered men and women whose lives no one would choose to endure. Yet amidst all of the pain and suffering from ailments, abuse and avoidance, there was gratitude. As they made their way through the line to receive turkey and all the fixings, some responded with words and smiles, others simply nodded. I struck up a side conversation with a young man who said he arrived in Houston three nights earlier, having been dropped from a bus after being released from prison. “I don’t know anything about living on the street,” he said. “I’m scared, and have no idea what to do.”

Watching our youngest, who was eight, refill water glasses and hand out cake, I realized she had no fear at all. To her these were just people and she was getting to help them. It was a wonderfully fulfilling day for the five of us… and we returned at Easter and a few other times over the next few years. With each opportunity to serve came joyous feelings of playing a small part in making our community a better place. I believe our children have a clearer understanding of the world because of those simple acts of kindness.

Today, as you break bread with your family and give thanks for the many blessings in your life, take 10 seconds to remember those who are alone and adrift. There are a lot more people hurting than five years ago… and every one of them could use your prayer.

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Boo Hoo

As a kid, Halloween was one of my favorite holidays… until we moved to the country when I was seven and there were no doors within walking distance. Then Halloween was just my brother’s birthday. (Happy 56th today, Mike!).

When our children were little, it was an annual treat to take them around our neighborhood and go to ‘only houses with lights on of people we know.’ That ended last year. When I asked our 13-year-old this weekend what she was wearing, she said, “I want to stay home and hand out candy.” Guess my next opportunity to celebrate this fun occasion is with grandkids, whichever decade that might be.

Some folks at our church don’t allow their young kids to trick-or-treat. After all, they say, it’s a holiday rooted in darkness, filled with satanic undertones, totally pagan. Perhaps. Maybe. OK. However, I don’t think little Johnny or Susie – age six – think wearing a Lightning McQueen or Angry Bird costume this year has anything to do with celebrating the devil. (Although they might get scared if someone dressed as a presidential candidate walks past them on the sidewalk.)

To me this is more of the same ‘everybody gets a trophy’ mentality that is pervasive in our society. ‘Lexi played soccer, and at the party afterward our wonderful coach gave everyone a medal and said each one was the team’s MVP, and Jen, the soccer mom, got a trophy for all the kids, and Tom, Adam’s father, made goals for everyone to practice in the off-season.’ Wow! Imagine if these eight-year-olds had actually won a game.

It’s a big world. Most of it is good. Part of it is bad. There are Buzz Lightyears who want to save mankind… and Big Bad Wolves that want to devour it. Your role as parents isn’t to shield your children. It’s to teach them the difference between good and bad – and to protect them until they’re old enough to make their own decisions. Sheltering doesn’t help them learn. Teaching everybody wins isn’t dealing in reality. Those acts – done mostly to hide from your own fears of what might happen – simply delay the inevitable until young adults are unprepared to deal with what they encounter in daylight and darkness.

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