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Blog This

Recently, a client said he wants to start a blog… yet he has no idea where to begin when it comes to creating content. “You’re a writer, I’m not,” he said. “I’m worried I won’t be able to come up with any ideas. Help me.”

That’s a quandary many folks face when they try to develop thought leadership material on a consistent basis. Since this is my first blog posting in three weeks, you might think I suffer from a similar challenge; however, the reality is I took a vacation, traveled out of town to work with a client’s executive leadership team and stepped back into my former life to produce a series of videos for a client. It’s actually been finding the time to write, not a lack of inspiration, that’s disrupted my plan.

So here’s the approach I recommended to my client to help him get over that ‘writer’s block’ mental hump and, hopefully, allow him to share wonderful ideas with his desired audience. First, keep your eyes open for insights that appear before you. These may come from reading an article, having a discussion with a client or friend, or reveal themselves in a late night dream. The key is to connect the dots with a “that’s something I would like to write about” realization.

Second, keep an ongoing list of these ideas near your keyboard. Then when you’re ready to write, you won’t have to sit down and stare at the screen hoping some idea pops into your head. Third, and this is a new awareness I’m testing today, block time to write four or more entries at once. Then you simply have to schedule them to post at regular intervals. That’s going to be my way of preventing long interludes between musings.

Finally, and this is the most important lesson on writing I learned – and it came in the fourth year of creating my monthly E-Newsletter – never worry about what your readers think. If it’s well thought out, true to what you believe and comes from your heart, then your part is complete. Allow your viewpoint to resonate with those who are open to receiving it.

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Setting Priorities

The legendary French skier Jean Claude Killy once said he starts every morning with a cold shower; that way whatever happens the rest of the day can’t be all that bad. My approach to the day’s first activity is the same philosophy, so I begin weekdays with 15 minutes of stretching and 15 minutes of sit-ups and push-ups. Most of the time this requires a mental struggle to finish – as I continually remind myself, “Everything is going to be a lot better in just a few minutes.”

Whenever clients ask how to better organize their workday I recommend a similar strategy: “Focus on your most challenging project for at least 30 minutes when you first sit down at your desk; then whatever fires come up later seem a lot less daunting.” After a few weeks of adjusting your mindset, of course, this becomes habit and your productivity soars.

One of the key adjustments of this technique is to avoid checking e-mail. While this high-tech world is great, a major drawback is iPhones, Blackberrys and desktops can take over you life. So it’s important to take back some control. My recommendation is to utilize the “Dr Pepper Approach” and check e-mail three times a day. (That’s a reference to their commercials when I was a kid that suggested drinking Dr Pepper at 10, 2 and 4 provided a pick-me-up.)

Simple changes can lead you to big results. Getting more organized and putting first things first doesn’t take a complete overall… just a little tweaking. It’s a lot easier than taking cold showers. Trust me, I’m a doctor.

(Disclaimer: I’m not really a doctor, but that last line – taken from Dr Pepper’s current commercials – was too good to pass up.)

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Better Results

At dinner two nights ago, our kids took sips of their milk and said almost simultaneously, “This doesn’t taste right.” So I jumped up, went to the refrigerator, looked at the plastic container and proclaimed, “The ‘sell by’ date says it’s still good; must be your taste buds.” My wife, meanwhile, had a different attitude about this situation. She opened the other gallon purchased the same day and poured the kids new glasses. Sure enough, that milk was bad, too. Must have come from the same cow.

Our house – which is one year older than the 12 we’ve lived in it – is starting to have some big things go sour as well. By month’s end we’ll have replaced one air conditioning unit, two hot water heaters and three faucets. Like the spoiled milk, my thought is ‘How did they all know to go bad at the same time?’

In business, so much of success is about hitting expected dates of completion. Whether it’s meeting the deadline your boss asked for that spreadsheet, or delivering a product on the day you promised a customer, it’s imperative to pay close attention to the calendar. Unfortunately, one of the biggest challenges my coaching clients typically face is the ability to get their team members to finish things on time.

The biggest reason for this is these leaders are better at abdicating than delegating. They hand off assignments, set off to extinguish the next fire and forget the essential piece of following up to ensure things progress on a steady schedule. Then on the due date, they pick up the phone and ask where it is. Usually, a quiet voice on the other end says, “Yes, I’m still working on that.” What follows is a hurried race for the employee to remember exactly what their boss wanted and quickly reprioritize his own ‘to do’ list.

A better approach is for you, as leader, to set firm deadlines upfront including ‘check-in’ dates where your direct reports share progress and solicit guidance and feedback from you. This tweak in your approach eliminates last-minute surprises, ensures things finish as planned, and keeps you from ending up with a sour taste in your mouth.

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Master Stroke

Since age 24, I have always maintained an exercise program. For several years I lifted weights, before deciding push-ups and sit-ups get the job done in a lot less time. I jogged until I was 30, then put 10,000 miles on a Schwinn AirDyne bike. In 2001, I went back to running. As age 50 crept ever closer the past few months, my body complained often about recurring aches and pains. I sensed Father Time was telling me to find another way to stay in shape.

So I decided to take up swimming and, given my desire to do it right, enrolled in a 10-week training class at the YMCA. Upon arriving at the first session five days before my birthday, I discovered the other 12 participants all have been participating in this program for at least a year; several are former competitive swimmers. I also learned the sport of swimming is a lot harder than Michael Phelps makes it look. After 20 minutes – having ingested, I’m certain, more than a safe amount of chlorine and feeling I was close to hyperventilating – I told the instructor, “I don’t think I can do this. Running is so much easier.” She politely said: “Yes, you can. Give me three weeks and you’ll be swimming laps with everyone.”

Tomorrow is that three-week mark, and while I’m still not good – that’s me bringing up the rear in the beginner’s lane, struggling to figure out how to take a breath during freestyle and sitting out about every third rotation – I’m starting to get the rhythm of swimming. Looking down the road to August 18th when this session ends, I have a clear vision of signing up for the next one and spending many more days in the pool.

The lesson here is this: Implementing something new and important – whether it’s business strategy or personal development – doesn’t come without a large dose of learning, a big serving of frustration and a giant piece of humble pie. The key is to put one arm in front of the other, keep kicking and breathe calmly. Looking in the mirror each morning and channeling your inner Stuart Smalley helps too: “I’m good enough, I’m smart enough, and doggone it, people like me!”

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Bountiful Feast

Yesterday during a phone coaching session with one of the franchising groups I facilitate (our monthly lunch-and-learn discussion), someone commented they’re awaiting the economic turnaround to occur before making a big decision about an opportunity for their business. This person suggested there is too much uncertainty right now to commit without knowing when things will get better. I responded they might want to consider ordering off that menu now in order to position themselves ahead of everyone else when a better day arrives.

You have to eliminate inertia to achieve results – in business or boiling water. While this is not the time to spend lavishly at five-star restaurants, it’s also important not to be paralyzed by fear and eat TV dinners. The objective, during high-flying times and periods of hunkering down, is to improve the bottom line. If you’re like most businesses, you’ve carved all the fat out of expenses. That means the only way to improve profitability is to increase sales, and with your customers in a similar dollar-menu mindset, you’re going to have to take market share from competitors in order to enjoy your desserts.

During economic expansion there’s room for everyone at the dinner table… and the feast is extravagant. Today, it’s a blue plate special… and there aren’t as many place settings. To ensure you don’t go away hungry, you need to be assertive and show up early while others are standing around waiting on an invitation. Eventually, everyone will be clamoring to get inside the most popular establishments; you’ll already be there dining on the delicious entrée.

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