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Ho Hum

You would think a Super Bowl that came down to the final minute before the Packers were assured of victory over the Steelers would be memorable; however, last night’s game didn’t seem as suspense-filled as the past three close contests.

The halftime show with the Black Eyed Peas disappointed, thanks to poor audio and over-production. Going forward, maybe it would be better to stick to the normal 12 minutes and skip the entertainment.

As for the commercials… well, it’s clear the golden age of ‘Did you see that one?’ spots is past. Most these days are average, a few are entertaining and some are obvious examples of ad agencies wasting clients’ money. Note to E-Trade: Time to retire the talking baby.

The best ad of Super Bowl XLV was a freebie: the NFL spot in which all the sit com stars of old were outfitted in team gear. (No, they didn’t really wear those back in the day. It was, as my father used to say, ‘trick photography’ thanks to computer animation.)

Here is my analysis, based on the reactions of those around me:

Best

“Hack Job” – The game’s first spot about a kitchen remodeling that consists solely of placing a six-pack of Bud Light on the counter tops the list. Simplicity at its finest.

“Young Darth Vader” – Everyone loved the little kid trying to find his ‘force.’ The shock on his face when dad remotely starts the VW was a terrific finish.

“Detroit” – The teenagers at our party unanimously felt Eminem’s third quarter Chrysler spot was the highlight of the game.

“You Gonna Finish Those?” – There was great laughter when the Doritos lover licks the fingers of his co-worker. Pulling off another’s pants and smelling them… not so much.

“Dog Party” – There weren’t a lot of animal spots, so this Bud Light commercial where canines put on a blowout while master is out of town stood out.

Worst

“Godzilla” – Outstanding animation in this Coke spot but it left our room saying, “What was the point of that exactly?”

“Compact” – After much build-up in the playoff teaser commercials, the multiple Hyundai spots were big letdowns.

“Cram It in the Boot” – I have no idea what Mini was trying to accomplish with this ad.

“Shape Up” – The night’s last spot in which a beautiful woman tantalizes her hunky trainer missed the mark. Oh, that’s Kim Kardashian?

“Tibet” – Something tells me a few folks are getting fired this morning at Groupon for making light of a serious situation. Timothy Hutton should look for a new agent.

Noteworthy

“1984 Redux” – Thought Apple had hit a home run with this sequel to their legendary Super Bowl XVIII ad. Then it turned out to be Motorola Zoom. Talk about stealing your competitor’s thunder. Nice surprise.

“Product Placement” – This Bud Light spot spoofing how filmmakers allow advertisers to impact storylines was a hit. Everyone should take a lesson from Bud Light: terrific ads throughout the game.

“Just Send” – Faith Hill is always worth watching, although a few executives at TeleFlora are asking right now, “Who approved that?”

“Reply All” – Good comment by Bridgestone on the perils of e-mail. I also liked their commercial where the beaver pays back a driver six months later.

“Joan Rivers” – I thought it was hilarious when the new Go Daddy celebrity turns out to be the face-lift queen. Then one of the teenage boys near me said, “We were getting all excited until she showed up. Then we were just grossed out.”

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Cold Shoulders

When you live in Texas and see news about snowstorms affecting other parts of the country, you think, “Glad that’s not us.” Until, of course, when the Super Bowl decides to come to DFW. Watching ESPN the past few days, folks across America could have been convinced the Lone Star State is frozen tundra during February. Even here in Houston – 270 miles to the south – they’re predicting several inches of snow over the next 24 hours.

It’s amazing how easily perceptions are embedded deeply in folk’s minds. In my coaching work with executives, I’ll interview a dozen people the client feels know him or her best, then share their quotes without attribution. Inevitably I’ll hear from the client, “That comment about me being condescending refers to one thing that happened a couple of years ago.” Yet there it is, a big enough issue to a team member that he felt the need to tell me about it during our 15-minute conversation.

While a single comment may or may not be relevant to a leader’s long-term success, understanding that supervisors, peers and direct reports have long memories is important. That quip you blurt out in a meeting that makes light of someone’s slip-up – the one everybody laughs at and you think is completely harmless – may have a lasting impact on your relationship with the object of your humor.

The snow in DFW will be forgotten once the NFL leaves town and temperatures rise; perceptions others hold of you aren’t so easily changed. So if your relationship with someone seems to be on ice, ask her what you did. If she tells you, apologize. Chances are it’s not too late to repair the misstep you don’t remember and warm up the chill in the air.

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I’m Just Saying

Recently I decided to disengage from some of the community involvement in my life. I’m not re-upping for a board position when my three-year term is up in May, and in the past week I turned down two new requests to join committees. The reason is simple, if self-centered: our two kids remaining at home are teenagers who participate in sports, and I don’t want to miss any more of their games.

Interestingly, saying ‘No’ is one of the hardest things for many people – and occasionally a challenge for me. That’s why my business partner (who’s also my wife) will sit me down every so often and say, “So tell me again why you agreed to do that.” The reasons for this inability to decline, at least in my case, are based on: 1) wanting to please; and 2) not wanting to miss out on something that could ultimately lead to more revenue.

Over the weekend I facilitated the recurring quarterly meeting of one the focus groups I lead. As the seven business owners presented their financial statements and “Rocks” (read: 2011 goals), half of them spoke of things they need to stop doing. They, too, struggle with knowing when enough is enough – or recognizing when less becomes more.

My recent decisions were made easier by the response I received from one of the folks who asked me to be on his committee: “David, your desire to be with your family at this critical time during their youth is respected and understood. We will indeed miss your wisdom and intuition about institutional dynamics. Please know that even though you may not be formally involved, your input is ALWAYS welcome.”

There will be more opportunities to serve down the road. Keep that in mind the next time someone asks, and your instincts are shouting, “I need to pass on this one.” Go with your gut. You’ll come out ahead in the long run.

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Lessons Learned – #1

The final lesson I learn each year isn’t business wisdom. It’s about recognizing a higher calling. Usually I introduce a charity that’s doing good things. For 2010 I took a different approach:

Gift of Giving – If you’re looking to spread some Christmas cheer or need a last-minute tax deduction, find a worthy cause that’s helping those in your local community. Something tells me they could use your kindness right now.

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Lessons Learned – #2

The countdown of the Top 10 lessons I learned during 2010 is almost complete. Here’s #2:

Humility Dose– For a decade my beloved Texas Longhorns were a mainstay near the top of the college football rankings. This year, an ugly seven losses. Fallout? Offensive coordinator and special teams coaches fired; defensive coordinator resigned to become the head coach at Florida. Organizations occasionally face times like these. It will be interesting to see how Mack Brown handles his greatest leadership challenge.

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