Keep Smiling

Root canal.

What visions do those words bring to mind? Pain. Inconvenience. Terror.

I just returned from my twice yearly dental cleaning. When the hygienist asked, “Are you having any discomfort,” and I responded, “Yes, the second tooth from the back on the bottom is really sensitive to cold,” she looked in my mouth and replied, “I can see why, you have three cracks in that tooth.” After she finished cleaning and polishing the other 23, my longtime dentist came in, peered through his über-magnifying glasses, and said, “Well, David, looks like I need to refer you to an endodontist.”

This will be my fifth root canal in the past 24 years. That’s plenty for anyone in a lifetime, yes?

The first one came when I broke my two front teeth in a fall. (Trust me, it wasn’t as painful as it sounds and you wouldn’t know the replacements aren’t real.) The next two – as with this one – were the result of teeth dying. Other than the discomfort from the deadening process, having a root canal is more or less a non-event. Except for the two-weeks of antibiotics to knock out the infection. Except for having to reschedule clients. Except for the anxiety that comes with sitting in that chair under the bright light.

Exceptions. That’s really what success in business is all about when you think about it. You’ve got the regular stuff figured out. That’s being a professional. It’s the things that pop up you’re not expecting that take time, get in the way and distract you. Of course, you wouldn’t be successful, if you didn’t know how to navigate speed bumps and turn detours into opportunities for learning, growth and new direction.

So the next time something appears that steals your focus, take a deep breath, consider your options and complete the steps necessary to get back on track. You’ve been there before and everything worked out. This is just another chance for a crowning improvement.

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Promised Land

When I was nine, the Texas Longhorns won the national championship running the new Wishbone offense. I listened to all their games on the radio – every gridiron clash wasn’t on TV in 1969 – and came to revere the quarterback… James Street. He was my boyhood hero. About 25 years ago, I met him at a dinner, and found myself completely in awe and speechless.

The only other celebrity I hold in the highest esteem is Bruce Springsteen. (And if you’ve read any of my newsletters over the last nine years, you already knew that.) It’s not Springsteen the man I admire… for he has plenty of flaws and is the first to admit them. It’s the poet and rocker who looks at the canvas of our world and artistically comments on what he sees. Of course, you can’t mention The Boss without including his incredibly talented E Street Band. I’ve seen them play at least a dozen times since 1978.

In the last few years, Springsteen’s keyboardist Danny Federici and saxophonist Clarence Clemons passed away. Imagine losing two people you stood beside on stage for more than 40 years. That must create a deep hole in your heart and big talent gap in your performance.

The redesigned E Street Band, featuring new members including Clarence’s nephew on sax, just embarked on a worldwide tour. On the first night, during Tenth Avenue Freezeout, at the point where Springsteen normally sings, “When the change was made uptown and the Big Man joined the band,’ everyone went silence in a tribute to their departed mate.

“We spent a lot of time thinking about this show and talking about it,” guitarist Steve Van Zandt told Rolling Stone this month. “The horn section was a good answer to the unanswerable: ‘How do you replace Clarence Clemons?’ Well, you don’t. It’s real simple. The same way you replace Danny Federici. You don’t. You have somebody else playing those parts, but you have to do something else, you have to morph it into a hybrid of what you were. It’s not going to be the same.”

Every team – sports, music and business – loses members… whether by trade, termination or death. While those times create difficult challenges, there is always someone new ready for his/her opportunity. As a leader, your job is to give them a chance to shine. When it happens, remember the wisdom of Born to Run: “Someday girl I don’t when we’re gonna get to that place where we really want to go and we’ll walk in the sun…”

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Double Meaning

Most of the time I am actively reading a suspense novel… and whenever I discover new authors, I’ll dive into every one of their tomes. Thus, I quickly made my way through all 11 books in Douglas Preston & Lincoln Child’s Pendergast series after I stumbled upon “Dance of the Dead” at an airport bookstore in 2006. (Can’t wait for the next one in December!) I also read many of the novels they wrote individually.

Historical thriller films – like Nicholas Cage’s “National Treasure” – also are great entertainment for me. There’s something about the mix of history and fiction blended with suspenseful drama that creates a few hours of diversion from the challenges of everyday life.

Many of these storylines date to the American Revolution, which provided a lot of subplots as George Washington continually outflanked the more seasoned and better supplied British military officers with ingenuity and sleight-of-hand. (The best historical fiction writer is my friend William Martin. Read “Citizen Washington” for amazing insight on our nation’s greatest leader.)

If I ever get around to writing the next great American fiction novel, I think much of it will be encrypted. In the meantime, in case you’re curious what reading it would be like, here is a famous quote from the other greatest American president. Have fun deciphering:

Gpit dvptr smf drbrm urstd shp pit gsyjrtd ntpihjy gptyj pm yjod vpmyomrmy, s mre msyopm, vpmvrobrf om zonrtyu, smf frfovsyrf yp yjr atpapdoyopm yjsy szz qrm str vtrsyrf rwisz.

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Stay Positive

As someone who loves to write and seems to have a gift for connecting dots in a few short paragraphs, I utilize my talent by creating marketing copy for some of our clients. It’s a great way to keep my skills sharp – and, as I like to say, pays the lease on our college student’s car.

Earlier today I received an email from one client regarding the e-newsletter proof I sent him last week. Over the previous 30 issues, only once has he said, ‘This one doesn’t work for us,’ and I quickly had to turnaround a rewrite from scratch. So when today’s message was: ‘Let’s talk about the newsletter this morning,’ my first thought was, ‘Guess I missed the mark again. Now I’m going to have to make time I don’t have today to redo it.’

I called him and the first thing he said was, “I’m sorry, my knee flared up last week and I haven’t had a chance to take a look at your copy. I just wanted you to know I hadn’t forgotten about it.’ There’s a good chance he felt my sigh of relief, even though he’s 1,800 miles away.

The psychological term for thinking the worst before knowing the facts is negative anticipation… and it’s something I have to continually remind myself to avoid. While I am typically a positive ‘glass half full’ guy, when it comes to my children being out at night or Texas football games or cryptic emails, my amygdala sometimes runs away from me, and I have to tell it to keep quiet. That part of the brain is a tricky one… and if you’re not careful it will convincingly lead you down the wrong path.

One of the announcers I worked with back in my television days told me, ‘Kid, you’re like a quarterback who’s afraid to throw an interception. If you’re not willing to fling it downfield, you’re never going to throw a touchdown pass.’ That’s wisdom worth always remembering.

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Beholder’s Eye

Imagine being a marketing executive for Budweiser or Doritos or Pepsi – and having the pressure to deliver a Super Bowl ad that’s more entertaining and effective than last year. You might come up with the memorable ‘Weego’ featuring a dog that fetches Bud Light when you call its name or create the clever ‘sling baby’ that snags a bag of chips out of big brother bully’s hands. Then again, you might have a distorted opinion that your audience is moved to make a purchase because you show Danica Patrick scantily clad or David Beckham in his briefs.

Sometimes I wonder who has more pressure in ‘America’s Biggest Sporting Event’: the players and coaches or the advertisers. Yesterday’s game really didn’t have a clear winner in the ‘what happens during timeouts at $3.5 million every 30 seconds’ category. I heard a radio announcer this morning say, “We kept waiting and nothing outstanding ever appeared.”

The challenge with trying to top your greatest hit is it’s difficult to keep raising the bar. (Think about Madonna’s new single as compared to some of her best-known releases.) That’s why some are questioning Tom Brady’s legacy today… as if taking his team to five Super Bowls isn’t enough of a career accomplishment. On the other hand, experts are talking Hall of Fame for Eli Manning. What a difference a couple of minutes make at sports’ highest level.

For the rest of us mere mortals, perhaps it’s best to just try and be a little better each day. Over time that makes a big difference in the results of your company. Most of all, thank your stars there aren’t 80,000 people and a billion more around the world watching you work right now.

For the record, at the Super Bowl party I attended, laughs were loudest for these five spots:

M&M’s – ‘It’s that kind of a party’
Doritos – ‘Dog buries cat collar’
Skechers – ‘Mr. Quigley dog racing’
ETrade – ‘Speed Dating’
Acura – ‘Jerry Seinfeld’

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