Unpleasant Experience

Customer service is one of the ‘givens’ companies have to deliver well… especially when folks come to them with problems. Disney uses the word ‘recovery.’ I prefer, ‘We pay you money, so fix it.’ A problem is the reason I called the phone company this morning, needing to find out how to change the fact we couldn’t access voice mail.

The first person transferred me to a second who – unable to assist me because ‘that’s handled by another department’ – transferred me to a third. After a computer-generated voice prompted me to enter our primary phone number for the third time, a woman came on and said, “May I have your phone number, please?” (Really? You guys handle a bagillion calls every day and you have to ask my number after I entered it three times!)

Our conversation went something like this:

“Sir, I understand you’re having a problem with your phone lines.”

“No, we can’t access voicemail. I’m calling you from our phone line.”

“Did you know we have a troubleshooting guide online?”

“Yes, I do. In fact, could you let someone know I tried that five times before calling, and each time after entering our phone number it kicked me back to the home page.”

“Yes, all you have to do is enter your phone number…”

“You’re not hearing me, ma’am. I tried that and it didn’t work.”

“Let me explain the steps, so next time…”

“Ma’am… could you please stop speaking and listen. I need you to tell me…”

(Loudly) “Sir, I’m only trying to help you.”

“Monica, I have yet to raise my voice and you seem to be getting frustrated. After 15 minutes, would it make more sense that I should be the one who’s frustrated?”

(Still loud) “Do you want my help or not?”

“May I please speak to your supervisor?”

“Absolutely.”

From that point, a wonderful – and quite apologetic – woman named Julie came on and her first words were: “Did anyone tell you there is a problem in the Houston area and we’re working to fix it as fast as we can?”

I laughed, she apologized further, and within five minutes taught me how to listen to voice mail online. Then she told me about an App that allows us access from our iPhones. I thanked her twice, and – knowing the call was being recorded – said, “When you work to train Monica, please let her hear how you listened and promptly solved my issue. You did great.”

In your business, no matter how big or small, make sure everyone who comes in contact with customers understands the right way to speak with them… especially anyone whose title contains the words ‘customer service.’ If they fail, it reflects on you.

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Tiger Beat

As a former sports television producer, I pay close attention to the talent who provide play-by-play and commentary on the airwaves. In my opinion, the smoothest voice belongs to Jim Nantz of CBS – who in the last nine weeks hosted the Super Bowl, NCAA Basketball Championship and The Masters… all from the best seat in the house. He’s rock-solid, friendly and knows exactly when to raise his calm voice to a crescendo of excitement. My wife and I met him a couple of years ago and he was kind and engaging, with his ego solidly in check.

Which is why I am disappointed he chose to weigh in, after the fact, on Tiger Wood’s slips of the tongue at Augusta last weekend:

“If I said what he said on the air, I would be fired. I read in the USA Today and it was called ‘mild language.’ Someone on my broadcast team dismissed it as him having a camera in his face. Well, guess what? Phil Mickelson had a camera in his face all week and did you ever hear him come close to approaching that? He didn’t hit every shot the way he wanted. Have you ever heard Arnold Palmer or Jack Nicklaus use that kind of language? What are the parameters between what’s right and wrong?”

My disappointment is Nantz went beyond the role CBS pays him millions to fulfill. He’s supposed to be Switzerland and remain neutral on and off the air so his journalistic credentials remain solid. Yes, television is entertainment; however, in my perhaps antiquated viewpoint, the role of the play-by-play person is to set the stage, call the action and ask hard questions of the commentators.

Think about the next time CBS airs a golf tournament and Nantz asks Nick Faldo about Phil Mickelson. Will you think, “You know, he’s a Phil fan; doesn’t like Tiger.” By inserting himself into the story,  Nantz lost an important piece of what makes him outstanding: objectivity.

By the way, I’m no Tiger apologist. Yes, I think he’s the greatest golfer. Off the course, Tiger messed up big time with his family. His public persona, which made him wealthy, was far from his personal actions. That said, as all business leaders know, change is a work in progress… two steps up and one step back. Hopefully, Tiger corrected his sexual misconduct. He’s clearly still struggling with salty language. Let’s see how he adapts over the next few tournaments before piling on again.

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