Unfavorable Support

A sports radio show here has a recurring segment titled, “What Could Possibly Go Wrong?” about items in the news. For instance, when Charlie Sheen announced that instead of heading into rehab he would be handling drug and alcohol dependency on his own, the host asked listeners to weigh in with thoughts on how badly that idea could turn out.

When I heard last night the Texas Senate approved a ‘highly controversial bill’ to allow licensed citizens to carry concealed handguns inside buildings at public colleges and universities that same question immediately jumped into my head.

Proponents say it would enhance the safety of licensees – who have to be 21 or older – and their fellow students. They suggest the next time there’s an incident like Virginia Tech someone other than the shooter would be armed. Opponents, including regents and officials of the universities, believe academic institutions should remain gun-free. They mention the confusion that could occur when campus security and local law enforcement arrive on the scene and try to determine the good guys from the bad.

With a daughter who will be a senior at the University of Texas and two more kids to follow her over the next nine years, I have concerns should this bill pass the House and the governor sign it into law. My biggest worry is on any given Saturday night – following much alcohol consumption – the ‘testosterone effect’ greatly enhances the likelihood of altercations.

What could possibly go wrong?

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‘City of Dreams’

William Martin just released his latest novel – City of Dreams – featuring recurring characters Peter Fallon and Evangeline Carrington searching for a box of priceless Revolutionary War bonds. After reading the comments below about how he’s utilizing social media to promote the book, return to my e-newsletter and use “Send This To A Friend” to redirect Fast:Forward to someone who would enjoy reading it – or post a link on your Facebook, Twitter, LinkedIn or favorite social site.

Shoot me a quick e-mail with “Done” in the Subject line afterward. (Honor system in place!) I’ll randomly draw one name from all responses – and that person will receive an autographed copy of City of Dreams.

> View a short trailer on City of Dreams to experience just how much the publishing world is changing.

William Martin’s Comments:

“The traditional platforms are being dismantled. There may be half a dozen newspapers left in the country that continue to review books on a daily basis. And other platforms are being closed to writers. Just the other day I was supposed to be on a local televison show to talk about “City of Dreams.” The host was ready to do the the show. Then the higher-ups saw an interview with another writer and said, “No more writers.” So no more Martin on that TV station. The old ways of doing things are changing. Out in media land, they’re all worried. They’re all scared. They’re all cutting.

So what do you do? You can’t quit. You have to find new ways to market yourself. Instead of being swamped by the cyberwave that is sweeping everything before it, you should try to catch its crest and dive into it.

I haven’t mastered Twitter and don’t think I want to. Don’t understand all the “following” business. And I haven’t pushed too hard on  Linked-In. I have friends who are urging me in that direction, but you can only do so much. I decided to use FaceBook. I’ve figured it out. It’s easy to post things there. I refuse to tell you what I had for breakfast or what kind of beer I like. But I’m able to tell readers about my characters when I’m writing and about my events when I’m promoting.

I don’t think FB will change my life. I only have about 500 friends and about 130 on my fan page but they say that you only need about a thousand real fans to help you get the ball rolling. I’ve sold a lot of books over the years, and I’ve counted on a lot more than a thousand fans. But FB reaches people who are genuinely interested, the kind of people who can help light the lttle brushfires of interest that can burst into a best selling conflagration. That’s how viral marketing –  I’d call it brushfire marketing – works. At my book launch on May 11, we had an SRO crowd, in part thanks to FB. So friend me or join the fan page and see the pictures from that night. Help me toward the thousand fans who I hope will light matches in the brush around the country and help me onto the best seller list again.”

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