Posts Tagged ‘Marketing’

Beholder’s Eye

Monday, February 6th, 2012

Imagine being a marketing executive for Budweiser or Doritos or Pepsi – and having the pressure to deliver a Super Bowl ad that’s more entertaining and effective than last year. You might come up with the memorable ‘Weego’ featuring a dog that fetches Bud Light when you call its name or create the clever ‘sling […]

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Look Inward

Monday, January 30th, 2012

Over the weekend a Focus Group I facilitate met in Naples, FL to once again take an in-depth look at the financial, marketing and operational sides of their businesses. Many of these seven franchisees rank among the sales leaders in their system, yet they value the importance of getting together each quarter to share, challenge […]

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Lessons Learned – #9

Thursday, December 23rd, 2010

Continuing the countdown of the Top 10 things I learned during 2010. Here’s #9: Big Oops – You’d think a former marketing guy like me would know better. You’d be wrong. Last year was the best ever for Success Handler, LLC, so I made the classic mistake of convincing myself we were too busy during […]

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‘City of Dreams’

Saturday, May 15th, 2010

William Martin just released his latest novel – City of Dreams – featuring recurring characters Peter Fallon and Evangeline Carrington searching for a box of priceless Revolutionary War bonds. After reading the comments below about how he’s utilizing social media to promote the book, return to my e-newsletter and use “Send This To A Friend” […]

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In Search of the Guru

Friday, December 18th, 2009

Continuing the countdown of the Top 10 things I learned this year: #7 Go For It – A few months ago I read where Seth Godin wanted to invite a select group of 10 small business owners to spend a day brainstorming. The cost would be travel to and lodging in New York City and […]

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