Posts Tagged ‘executive’

Beholder’s Eye

Monday, February 6th, 2012

Imagine being a marketing executive for Budweiser or Doritos or Pepsi – and having the pressure to deliver a Super Bowl ad that’s more entertaining and effective than last year. You might come up with the memorable ‘Weego’ featuring a dog that fetches Bud Light when you call its name or create the clever ‘sling […]

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Revised Planning

Thursday, August 12th, 2010

Last week I facilitated the executive leadership team retreat of a client for the second year in a row. As the CEO concluded his opening remarks, he turned to me and said, “David, you should feel really proud we invited you back, since we accomplished very little coming off of last year’s meeting. That may […]

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