Lessons Learned – #5

December 29th, 2017

Now the fifth most important lesson I learned this year:

Story Teller – One of the real characters in college football past was the coach of Texas Tech… Spike Dykes, who died in April at 79. That reminded me of a story he told at a Southwest Conference kickoff luncheon: “My daughter called me to the phone saying, ‘Dad, Sports Illustrated wants to talk to you.’ I banged my knee scrambling into the room for the big national interview. I said, ‘This is Spike Dykes.’ The person on the other end said, ‘Mr. Dykes, for only $29.99, you can have a full-year subscription…'”

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