Either Or

September 24th, 2018

During the bike and rowing portions of my workouts, I continue to listen to podcasts. Some are for business (Seth Godin, Malcolm Gladwell and Freakonomics). Some for learning (Hidden Brain, Stuff You Missed in History Class, TED WorkLife). Some are just for downright fun (30 for 30, the latest Panoply serial, You Must Remember This).

Recently, Seth used his weekly ‘Akimbo’ time to answer listeners’ questions. One person asked how a coach can expand his business. Seth said the problem is there are two kinds of people in the world: “Those who have a coach and those who don’t.” Thus, there are only two approaches to growing a coaching practice, he said: “Convince those who have a coach to change, or convince those who don’t that they need you.”

I agree with him… and both those are challenging tasks.

Once I jumped in the pool, I started thinking about other ‘Only two kinds of people…’ scenarios. Here are some of the ones that popped into my head:

Those who like sports and those who don’t
Those who eat at McDonald’s and those who don’t
Those who have annual physicals and those who don’t
Those who save for retirement and those who don’t
Those who own iPhones and those who don’t
Those who mow their lawns and those who don’t
Those who sing in the shower and those who don’t
Those who smoke and those who don’t
Those who believe in God and those who don’t
Those who listen to podcasts and those who don’t

About that point, it occurred to me: Everything is a binary choice!

Which is why I’ll leave you with one more binary choice. There are only two kinds of people in the world: Those who write blogs and those who don’t.

Share

Leave a Reply