Archive for the ‘Marketing’ Category

Surprising Service

Thursday, April 18th, 2019

Airlines aren’t exactly, shall we say, known for going out of their way to treat customers as you want to be treated. Extra charges for baggage. Extra charges for food. Extra charges for making a change. Crowding another row on the plane then extra charges for seats with more legroom. Yet, recently, two airlines went […]

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Great Thoughts

Thursday, July 12th, 2018

Ideas have flowed through my brain my whole life. I once had a list of about 20 that might be worth pursuing. A few I followed up on. Most fell by the wayside after a little research and further discernment. (Nobody wanted to fertilize their lawns by placing a pellet in their sprinkler system… all […]

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Ring Tone-Deaf

Wednesday, April 25th, 2018

During their first homestand of the season, the Astros celebrated the World Series title in style – giving away all kinds of collectibles for fans. Saturday’s loyalty reward was a replica World Series ring, which looks darn close to the $11,000 one players and employees received in an earlier pregame ceremony (other than the fact […]

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Singular Focus

Friday, June 30th, 2017

The first Chick-fil-A sandwich I ever ate was more than 30 years ago in Ft. Worth. The father of a guy I knew was their regional franchise director – and I stopped in soon after he told me about it. That was the first of at least a dozen visits a year, so it’s safe […]

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Holding Pattern

Thursday, June 30th, 2016

When we moved to Houston, we chose cable for our television service. Just short of eight years later we switched to satellite… and frequently endured the dreaded ‘lost signal’ disruption during torrential downpours. Over the next nine years, our monthly bill continually drifted upward… topping $135 recently – without any premium channels. (Yes, I called […]

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