Archive for the ‘Marketing’ Category

Singular Focus

Friday, June 30th, 2017

The first Chick-fil-A sandwich I ever ate was more than 30 years ago in Ft. Worth. The father of a guy I knew was their regional franchise director – and I stopped in soon after he told me about it. That was the first of at least a dozen visits a year, so it’s safe […]

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Holding Pattern

Thursday, June 30th, 2016

When we moved to Houston, we chose cable for our television service. Just short of eight years later we switched to satellite… and frequently endured the dreaded ‘lost signal’ disruption during torrential downpours. Over the next nine years, our monthly bill continually drifted upward… topping $135 recently – without any premium channels. (Yes, I called […]

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Auto Repaired

Saturday, April 30th, 2016

Two weeks ago I was reviewing our checking account balance online when I noticed two charges for our monthly car lease. Kathy tried to call about it throughout the day and continually received a busy signal. The next morning an email arrived explaining they were testing a new payment processing system when “a number of Honda […]

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Lessons Learned – #3

Wednesday, December 30th, 2015

We’re to the top 3 most important lessons I learned this year: Environmental Marketing – Some creative types are encouraging clients to start advertising at people’s feet – and not just the colorful printed ones you see in grocery stores. With ‘clean graffiti,’ power washing sidewalks around a stencil removes some dirt and leaves behind […]

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Lessons Learned – #9

Thursday, December 24th, 2015

The #9 best lesson I learned this year… Backhanded Bonus – A few weeks ago, we received a postcard from DirecTV. Thinking it was an offer for new subscribers – and since we’ve been a customer for a decade – I skimmed past. Kathy picked it up and realized the satellite provider actually was gifting us […]

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